{"id":30709,"date":"2022-02-17T08:49:32","date_gmt":"2022-02-17T07:49:32","guid":{"rendered":"https:\/\/madwise.si\/blog\/?p=30709"},"modified":"2022-02-17T09:31:06","modified_gmt":"2022-02-17T08:31:06","slug":"kako-z-vsebino-do-boljse-konverzije","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/kako-z-vsebino-do-boljse-konverzije\/","title":{"rendered":"Kako z vsebino do bolj\u0161e konverzije"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ob razli\u010dnih prilo\u017enostih smo na razli\u010dnih kanalih povpra\u0161ali, kako pogosto podjetja objavljajo dalj\u0161o vsebino, kot so blog zapisi, \u010dlanki, \u0161tudije primerov, lastne raziskave in podobno.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Po na\u0161i zadnji raziskavi je ve\u010d kot <strong>61 %<\/strong> sodelujo\u010dih odgovorilo, da njihovo<strong> podjetje dalj\u0161e vsebine ne objavlja pogosteje kot nekajkrat letno<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Torej, ve\u010dina podjetij ima blog ali neko sorodno vsebinsko platformo, a na njej <strong>redko objavljajo<\/strong>. Vendar imeti blog ne pomeni tudi dosegati konverzijo, ki jo blog lahko prinese.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Blog ima va\u0161e podjetje, ima ga va\u0161a konkurenca, ima ga tudi sosedova ne\u010dakinja, da ob\u010dasno objavlja dogodiv\u0161\u010dine s potovanj.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zato je klju\u010dno vpra\u0161anje, <strong>zakaj imate blog in ali vam pomaga pri doseganju konverzije<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Imate dolo\u010den poslovni cilj, ki ga zasledujete z blogom? Ali prek njega samo javnosti sporo\u010date, da ste \u0161e \u017eivi?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010ce ste si zastavili jasne poslovne cilje in \u017eelite z vsebino dose\u010di konverzijo, uspeha zagotovo ne boste prepustili naklju\u010dju in samo trem objavam v letu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"zakaj-je-tako-tezko-ustvarjati-lastno-vsebino\">Zakaj je tako te\u017eko ustvarjati lastno vsebino<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V\u010dasih so podjetja ustvarjala le novice, ki so jih sporadi\u010dno objavljala na spletni strani in jih mogo\u010de \u0161e po\u0161iljala po e-po\u0161ti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Danes se pri\u010dakuje in tudi zahteva prisotnost podjetij na mnogo ve\u010d kanalih.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Facebook objave;<\/li><li>Facebook storyji;<\/li><li>Facebook skupine; <\/li><li>LinkedIn objave;<\/li><li>LinkedIn storyji;<\/li><li>Instagram objave;<\/li><li>Instagram storyji;<\/li><li>Twitter objave;<\/li><li>TikTok videi;<\/li><li>Pinterest objave;<br>komentarji in zasebna sporo\u010dila na vseh teh platformah;<\/li><li>prodajni emaili;<\/li><li>informativni ali izobra\u017eevalni emaili;<\/li><li>blogi<\/li><li>in \u0161e marsikaj.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ni\u010d \u010dudnega, da kar <strong>63 % podjetij v na\u0161i raziskavi pravi, da nima \u010dasa za pisanje dalj\u0161ih vsebin<\/strong>, kot so blog zapisi, \u010dlanki, raziskave in \u0161tudije primerov.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A to ni izgovor, da zaspite ali pa da si ob\u010dutek (pro)aktivnosti la\u017eno ustvarjate z objavljanjem lahkotnih vsebin, <em>izklju\u010dno<\/em> zato, ker je hitreje in la\u017eje narediti grafiko v Canvi, dopisati 2 stavka besedila in objaviti na Instagramu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010ce vam tovrstne objave prina\u0161ajo konverzijo, ki jo \u017eelite, je to okej. Potem vam ni potrebno vlagati v ustvarjanje dalj\u0161ih vsebin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010ce pa \u017eelite r\u00e1sti in veste, da ima va\u0161 posel potencial, da <strong>dose\u017eete vi\u0161je stopnje konverzije<\/strong>, pa se zagotovo vi sami ali va\u0161i nadrejeni ne bodo sprijaznili s tem, da samo trikrat letno nekaj objavite in poskusite izbolj\u0161ati konverzijo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ne pozabite, ko vi zaspite, va\u0161a konkurenca odgovarja na vpra\u0161anja va\u0161ih potencialnih kupcev.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"kako-ustvarjati-vsebino-ki-prinasa-konverzijo\">Kako ustvarjati vsebino, ki prina\u0161a konverzijo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nekaj klju\u010dnih principov, kako zasnovati vsebino, da vam zagotovi vi\u0161jo konverzijo na spletu, bomo podelili na na\u0161em brezpla\u010dnem webinarju \u201cKako z vsebino do bolj\u0161e konverzije\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Webinar je namenjen vsem B2B in B2C podjetjem, ki s svojimi vsebinami \u017eelite dvigniti konverzijo in dose\u010di zastavljene cilje \u2013 \u0161e v leto\u0161njem letu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"prijavite-se-na-webinar\">Prijavite se na webinar<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Na webinarju ne bomo predstavljali \u017ee sli\u0161anih trikov, kako pisati klasi\u010dne vsebine, ampak se bomo osredoto\u010dili na naslednje teme:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Kako z vsebino do bolj\u0161e konverzije?<\/li><li>Zakaj je tako te\u017eko pripraviti dober blog zapis in kako si olaj\u0161ati to delo?<\/li><li>Kaj pomeni, da je blog zapis dober in kako ga prepoznati?<\/li><li>Kako pripraviti blog zapis, ki bo nagovoril va\u0161e potencialne stranke?<\/li><li>Kak\u0161en vpliv ima lahko dober blog zapis?<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Zato se ne bomo pogovarjali o brezpomenskih objavah na dru\u017ebenih omre\u017ejih, ki jih niti va\u0161a dru\u017eina ne lajka ve\u010d. Temve\u010d bomo postavljali temelje vsebini, ki vam bo pomagala do \u017eelene konverzije.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Z udele\u017eenci bomo delili na\u0161a znanja in ekspertize, ki vam bodo pomagale, da v letu 2022 pri\u010dnete s pisanjem blogov in vsebin, ki jih va\u0161e podjetje potrebuje za dosego va\u0161ih prodajnih ciljev.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Webinar bom vodila Azra M. \u010ce\u0161ek, vodja vsebin na Madwise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Poleg bdenja nad vsebino, ki jo Madwise ustvarja za lastno prisotnot na spletu, je moja glavna naloga skrb, da vsebine na\u0161ih naro\u010dnikov podpirajo konverzijo in doseganje poslovnih ciljev. Dobre in ciljno naravnane vsebine so zahtevne za pripravo, zato vselej i\u0161\u010dem na\u010dine, kako z najmanj\u0161im vlo\u017ekom dose\u010di \u010dim vi\u0161jo opa\u017eenost in \u010dim vi\u0161jo konverzijo. Nekaj teh na\u010dinov bom delila tudi na tem webinarju.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background\" href=\"https:\/\/us02web.zoom.us\/webinar\/register\/1116450849558\/WN_qTBuMpETQam2rvMY_b7RyQ\" style=\"border-radius:100px;background-color:#ff3a1f\">Prijavite se \u017ee danes<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Za zagotavljanje bolj\u0161e izku\u0161nje in mo\u017enost odgovorov za udele\u017eence po webinarju, so prijave na webinar omejene. Zato poskrbite, da si svoje mesto zagotovite pred konkurenco. \ud83d\ude09<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kaj zares stoji med vami in konverzijo, ki bi jo va\u0161e podjetje lahko dosegalo na spletu? \u010ce menite, da gre za pomanjkanje \u010dasa, premislite tudi, ali imate jasno definirane cilje, do katerih vas lahko pripelje kakvostna vsebina.<\/p>\n","protected":false},"author":4,"featured_media":30710,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-30709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vsebinski-marketing","entry"],"acf":{"izpostavljen_vodic_shortcode":"","drugi_del_vsebine":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kako z vsebino do bolj\u0161e konverzije - Madwise Blog<\/title>\n<meta name=\"description\" content=\"Veste, da ne dosegate \u017eelene konverzije? 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