{"id":30640,"date":"2022-01-27T09:40:00","date_gmt":"2022-01-27T08:40:00","guid":{"rendered":"https:\/\/madwise.si\/blog\/?p=30640"},"modified":"2022-01-27T09:37:40","modified_gmt":"2022-01-27T08:37:40","slug":"kdo-je-vas-lead","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/kdo-je-vas-lead\/","title":{"rendered":"Lead ni ne kupec, ne neznanec. Kdo potem je?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"ali-obstaja-popoln-lead\">Ali obstaja popoln lead?<\/h2>\n\n\n\n<p>Lead oziroma kontakt je nekdo, ki je na viden na\u010din izrazil <strong>zanimanje za va\u0161 posel<\/strong>. Svoj interes ponavadi poka\u017ee z registracijo v zameno za ponudbo, z izpolnitvijo kontaktnega obrazca ali s klicem oziroma e-mailom, v katerem vas prosi za dodatne informacije.&nbsp;<\/p>\n\n\n\n<p>Kar <strong>61 % B2B podjetij ima te\u017eave<\/strong> s pridobivanjem kakovostnih leadov. Ponavadi zato, ker jim ni prav zares jasno, kako dober lead sploh izgleda. Najbolj\u0161i odgovor na to vpra\u0161anje vam lahko ponudita marketin\u0161ki in prodajni oddelek.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"kako-dolociti-dober-lead\">Kako dolo\u010diti dober lead?<\/h2>\n\n\n\n<p>Da lahko dolo\u010dite, kaj je dober lead, torej potrebujete informacije tako s strani prodaje kot tudi marketinga. Usklajeno delovanje in videnje va\u0161ega potencialnega kupca je namre\u010d klju\u010dnega pomena za dolo\u010ditev dobrega leada.&nbsp;<\/p>\n\n\n\n<p>Pri tem vam lahko pomagajo naslednja vpra\u0161anja:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Kako izgleda na\u0161a <strong>ciljna skupina<\/strong>?&nbsp;<\/li><li>Kak\u0161en je na\u0161 <strong>idealni kupec<\/strong>?&nbsp;<\/li><li>Katere <strong>spletne aktivnosti<\/strong> so skupne tistim, ki so se odlo\u010dili za nakup?<\/li><li>Koga kot <strong>kontakt<\/strong> razume marketing in koga prodaja?<\/li><li>Kak\u0161ni kontakti se <strong>spreminjajo v stranke<\/strong>?<\/li><\/ul>\n\n\n\n<p>Ko si odgovorite na zastavljena vpra\u0161anja in imate pred seboj definiran dober lead, pa se delo za marketing ekipo \u0161ele pri\u010dne.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"kaksna-je-pot-od-leada-do-konverzije\">Kak\u0161na je pot od leada do konverzije?<\/h2>\n\n\n\n<p>Ker obiskovalci na spletnih straneh vse manj radi pustijo svoje kontaktne podatke, jih lahko k temu prepri\u010da relevantna in uporabna vsebina. Nih\u010de si ne \u017eeli imeti \u201cinboxa\u201d, polnega vsiljene in ne\u017eelene po\u0161te.&nbsp;<\/p>\n\n\n\n<p>Da boste dosegli zastavljene konverzijske cilje in da bodo va\u0161a sporo\u010dila brana, morate izpolnjevati naslednje kriterije:<br><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Postati morate podjetje oziroma organizacija, ki je <strong>vredna zaupanja<\/strong>. Zaupanja v smislu, da svojih potencialnih strank ne boste zasipali z nepotrebnimi informacijami in vsebinami, ki jih ne zanimajo.&nbsp;<\/li><li>Va\u0161e vsebine in poslani e-maili morajo va\u0161im potencialnim strankam prina\u0161ati <strong>dodano vrednost<\/strong>. Poceni triki za pridobivanje kontaktov, ki jim sledijo e-maili brez prave vsebine za potencialni lead, bodo prinesli zgolj slabo voljo in zahtevo po umiku njegovih kontaktnih podatkov iz va\u0161e baze prejemnikov.<\/li><li>Da va\u0161 potencialni kupec postane va\u0161a stranka, morate <strong>poznati njegove potrebe<\/strong>. V procesu dobre <a href=\"https:\/\/madwise.si\/blog\/strategija-uspesne-lead-generation-kampanje\/\" target=\"_blank\" rel=\"noreferrer noopener\">lead generation kampanje<\/a> je pomembno, da predvidite, kaj va\u0161a potencialna stranka potrebuje in ji to tudi ponudite.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"personalizirane-vsebine\">Personalizirane vsebine<\/h2>\n\n\n\n<p><strong>Vsebinski marketing<\/strong> ni nekaj novega, saj tako B2B kot B2C podjetjem \u200b\u200bomogo\u010da, da na nevsiljiv na\u010din predstavijo svoje produkte ali storitve. S pomo\u010djo vsebine na blogu ali na dru\u017ebenih omre\u017ejih, ki obiskovalca pritegne in pripelje na va\u0161o pristajalno stran, lahko dobite kakovosten lead oziroma potencialnega kupca.<\/p>\n\n\n\n<p>Ko govorimo o <a href=\"https:\/\/madwise.si\/blog\/5-lead-generation-taktik-ki-se-vedno-prinasajo-najboljse-rezultate\/\" target=\"_blank\" rel=\"noreferrer noopener\">personaliziranih vsebinah<\/a>, govorimo o celotnem paketu. Torej ne samo, da pripravljate vsebine glede na interes potencialnih kupcev, ampak tudi, da se jim pribli\u017eate s <strong>pravim tonom in nagovorom<\/strong>. Ton in nagovor naj bi ustrezala va\u0161im potencialnim strankam ne glede na to, kje dostopajo do va\u0161ih vsebin \u2013 na dru\u017ebenih omre\u017ejih, na va\u0161i spletni strani ali prek va\u0161ih e-novic.<\/p>\n\n\n\n<p>Ko govorimo o kreiranju vsebin, pa je klju\u010dnega pomena tudi, da:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>so <strong>relevantne<\/strong> za va\u0161e potencialne leade,<\/li><li><strong>re\u0161ujejo probleme<\/strong> va\u0161ih potencialnih strank,<\/li><li>prina\u0161ajo <strong>dodano vrednost <\/strong>va\u0161im<strong> <\/strong>bralcem,<\/li><li>so <strong>strokovne<\/strong>.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"lead-generation-vodic\">Lead generation vodi\u010d<\/h2>\n\n\n\n<p>V tem zapisu smo zbrali zgolj nekaj usmeritev za vse marketin\u0161ke ekipe, ki se borijo s pridobivanjem novih leadov. V na\u0161em <a href=\"https:\/\/madwise.si\/vodici-po-digitalnem-marketingu\/lead-generation-vodic\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lead generation vodi\u010du<\/a> pa smo zbrali odgovore na najpogosteje zastavljena vpra\u0161anja:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Kaj sploh je generiranje leadov?<\/li><li>Kako pridobiti kakovostne leade?<\/li><li>Kaj vse sestavlja lead generation kampanjo?<\/li><li>Katere so naju\u010dinkovitej\u0161e metode?<\/li><li>Kak\u0161ni so primeri dobrih lead generation kampanj?<\/li><\/ul>\n\n\n\n<p>Med drugim boste izvedeli tudi, kako lead generation vklju\u010diti v <strong>strategijo poslovanja va\u0161ega podjetja<\/strong> in kako z njegovo pomo\u010djo do ve\u010djega prometa.&nbsp;<\/p>\n\n\n\n<p>\u010ce se vam ob postavitvi u\u010dinkovite lead generation kampanje porajajo \u0161e kak\u0161na vpra\u0161anja, pa <a href=\"https:\/\/madwise.si\/marketinske-resitve\/lead-generation\/\" target=\"_blank\" rel=\"noreferrer noopener\">veste, kje nas najdete<\/a>.<\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Viri:<\/p>\n\n\n\n<p>Coredna. 25 Biggest Content Marketing Trends that Will Dominate 2022. Dostopno prek: https:\/\/www.coredna.com\/blogs\/content-marketing-trends&nbsp;<\/p>\n\n\n\n<p>Northcutt. The Future of Lead Generation: Predicted by the Experts. Dostopno prek: https:\/\/northcutt.com\/inbound-marketing\/lead-generation\/future-lead-generation\/ <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lead generation je ena izmed klju\u010dnih taktik B2B marketinga, ki omogo\u010da zajem kontaktov v zgodnjih fazah dolgih in kompleksnih nakupnih procesov. Za uspe\u0161no lead generation kampanjo pa morate najprej dolo\u010diti, kdo za vas sploh je lead. Preverite, kako lahko dose\u017eete zastavljene konverzijske cilje.<\/p>\n","protected":false},"author":34,"featured_media":30644,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-30640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-generation","entry"],"acf":{"izpostavljen_vodic_shortcode":"","drugi_del_vsebine":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lead ni ne kupec, ne neznanec. Kdo potem je? - Madwise Blog<\/title>\n<meta name=\"description\" content=\"Lead generation strategija vam pomaga pridobiti kakovostne leade. Preberite, kako lahko dolo\u010dite, kdo za vas sploh je lead in pove\u010dajte prodajo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/madwise.si\/blog\/kdo-je-vas-lead\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lead ni ne kupec, ne neznanec. Kdo potem je? - Madwise Blog\" \/>\n<meta property=\"og:description\" content=\"Lead generation strategija vam pomaga pridobiti kakovostne leade. Preberite, kako lahko dolo\u010dite, kdo za vas sploh je lead in pove\u010dajte prodajo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/madwise.si\/blog\/kdo-je-vas-lead\/\" \/>\n<meta property=\"og:site_name\" content=\"Madwise Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/madwisecc\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-27T08:40:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2022\/01\/MW-blog-LeadGenVodic_BLOG-HEADER-1440x720-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tja\u0161a Bizjak\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tja\u0161a Bizjak\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/madwise.si\/blog\/kdo-je-vas-lead\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/madwise.si\/blog\/kdo-je-vas-lead\/\"},\"author\":{\"name\":\"Tja\u0161a Bizjak\",\"@id\":\"https:\/\/madwise.si\/blog\/#\/schema\/person\/974160376cf739eda993e4575c509dcc\"},\"headline\":\"Lead ni ne kupec, ne neznanec. Kdo potem je?\",\"datePublished\":\"2022-01-27T08:40:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/madwise.si\/blog\/kdo-je-vas-lead\/\"},\"wordCount\":694,\"publisher\":{\"@id\":\"https:\/\/madwise.si\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/madwise.si\/blog\/kdo-je-vas-lead\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2022\/01\/MW-blog-LeadGenVodic_BLOG-HEADER-1440x720-1.png\",\"articleSection\":[\"Lead generation\"],\"inLanguage\":\"sl-SI\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/madwise.si\/blog\/kdo-je-vas-lead\/\",\"url\":\"https:\/\/madwise.si\/blog\/kdo-je-vas-lead\/\",\"name\":\"Lead ni ne kupec, ne neznanec. Kdo potem je? - Madwise Blog\",\"isPartOf\":{\"@id\":\"https:\/\/madwise.si\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/madwise.si\/blog\/kdo-je-vas-lead\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/madwise.si\/blog\/kdo-je-vas-lead\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2022\/01\/MW-blog-LeadGenVodic_BLOG-HEADER-1440x720-1.png\",\"datePublished\":\"2022-01-27T08:40:00+00:00\",\"description\":\"Lead generation strategija vam pomaga pridobiti kakovostne leade. Preberite, kako lahko dolo\u010dite, kdo za vas sploh je lead in pove\u010dajte prodajo.\",\"breadcrumb\":{\"@id\":\"https:\/\/madwise.si\/blog\/kdo-je-vas-lead\/#breadcrumb\"},\"inLanguage\":\"sl-SI\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/madwise.si\/blog\/kdo-je-vas-lead\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\/\/madwise.si\/blog\/kdo-je-vas-lead\/#primaryimage\",\"url\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2022\/01\/MW-blog-LeadGenVodic_BLOG-HEADER-1440x720-1.png\",\"contentUrl\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2022\/01\/MW-blog-LeadGenVodic_BLOG-HEADER-1440x720-1.png\",\"width\":1440,\"height\":720,\"caption\":\"Kako dolociti dober lead?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/madwise.si\/blog\/kdo-je-vas-lead\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/madwise.si\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lead ni ne kupec, ne neznanec. Kdo potem je?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/madwise.si\/blog\/#website\",\"url\":\"https:\/\/madwise.si\/blog\/\",\"name\":\"Madwise Blog\",\"description\":\"Blog zapisi z najnovej\u0161imi informacijami s podro\u010dja marketinga\",\"publisher\":{\"@id\":\"https:\/\/madwise.si\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/madwise.si\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sl-SI\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/madwise.si\/blog\/#organization\",\"name\":\"Madwise\",\"url\":\"https:\/\/madwise.si\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\/\/madwise.si\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/08\/madwise-logo@3x.png\",\"contentUrl\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/08\/madwise-logo@3x.png\",\"width\":150,\"height\":111,\"caption\":\"Madwise\"},\"image\":{\"@id\":\"https:\/\/madwise.si\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/madwisecc\/\",\"https:\/\/www.instagram.com\/madwise_agency\/\",\"https:\/\/www.linkedin.com\/company\/madwise\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/madwise.si\/blog\/#\/schema\/person\/974160376cf739eda993e4575c509dcc\",\"name\":\"Tja\u0161a Bizjak\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2021\/12\/tjasa_bizjak_madwise-150x150.jpeg\",\"url\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2021\/12\/tjasa_bizjak_madwise-150x150.jpeg\",\"contentUrl\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2021\/12\/tjasa_bizjak_madwise-150x150.jpeg\",\"caption\":\"Tja\u0161a Bizjak\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lead ni ne kupec, ne neznanec. Kdo potem je? - Madwise Blog","description":"Lead generation strategija vam pomaga pridobiti kakovostne leade. Preberite, kako lahko dolo\u010dite, kdo za vas sploh je lead in pove\u010dajte prodajo.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/madwise.si\/blog\/kdo-je-vas-lead\/","og_locale":"sl_SI","og_type":"article","og_title":"Lead ni ne kupec, ne neznanec. Kdo potem je? - Madwise Blog","og_description":"Lead generation strategija vam pomaga pridobiti kakovostne leade. Preberite, kako lahko dolo\u010dite, kdo za vas sploh je lead in pove\u010dajte prodajo.","og_url":"https:\/\/madwise.si\/blog\/kdo-je-vas-lead\/","og_site_name":"Madwise Blog","article_publisher":"https:\/\/www.facebook.com\/madwisecc\/","article_published_time":"2022-01-27T08:40:00+00:00","og_image":[{"width":1440,"height":720,"url":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2022\/01\/MW-blog-LeadGenVodic_BLOG-HEADER-1440x720-1.png","type":"image\/png"}],"author":"Tja\u0161a Bizjak","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Tja\u0161a Bizjak","Est. reading time":"4 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/madwise.si\/blog\/kdo-je-vas-lead\/#article","isPartOf":{"@id":"https:\/\/madwise.si\/blog\/kdo-je-vas-lead\/"},"author":{"name":"Tja\u0161a Bizjak","@id":"https:\/\/madwise.si\/blog\/#\/schema\/person\/974160376cf739eda993e4575c509dcc"},"headline":"Lead ni ne kupec, ne neznanec. Kdo potem je?","datePublished":"2022-01-27T08:40:00+00:00","mainEntityOfPage":{"@id":"https:\/\/madwise.si\/blog\/kdo-je-vas-lead\/"},"wordCount":694,"publisher":{"@id":"https:\/\/madwise.si\/blog\/#organization"},"image":{"@id":"https:\/\/madwise.si\/blog\/kdo-je-vas-lead\/#primaryimage"},"thumbnailUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2022\/01\/MW-blog-LeadGenVodic_BLOG-HEADER-1440x720-1.png","articleSection":["Lead generation"],"inLanguage":"sl-SI"},{"@type":"WebPage","@id":"https:\/\/madwise.si\/blog\/kdo-je-vas-lead\/","url":"https:\/\/madwise.si\/blog\/kdo-je-vas-lead\/","name":"Lead ni ne kupec, ne neznanec. Kdo potem je? - Madwise Blog","isPartOf":{"@id":"https:\/\/madwise.si\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/madwise.si\/blog\/kdo-je-vas-lead\/#primaryimage"},"image":{"@id":"https:\/\/madwise.si\/blog\/kdo-je-vas-lead\/#primaryimage"},"thumbnailUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2022\/01\/MW-blog-LeadGenVodic_BLOG-HEADER-1440x720-1.png","datePublished":"2022-01-27T08:40:00+00:00","description":"Lead generation strategija vam pomaga pridobiti kakovostne leade. Preberite, kako lahko dolo\u010dite, kdo za vas sploh je lead in pove\u010dajte prodajo.","breadcrumb":{"@id":"https:\/\/madwise.si\/blog\/kdo-je-vas-lead\/#breadcrumb"},"inLanguage":"sl-SI","potentialAction":[{"@type":"ReadAction","target":["https:\/\/madwise.si\/blog\/kdo-je-vas-lead\/"]}]},{"@type":"ImageObject","inLanguage":"sl-SI","@id":"https:\/\/madwise.si\/blog\/kdo-je-vas-lead\/#primaryimage","url":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2022\/01\/MW-blog-LeadGenVodic_BLOG-HEADER-1440x720-1.png","contentUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2022\/01\/MW-blog-LeadGenVodic_BLOG-HEADER-1440x720-1.png","width":1440,"height":720,"caption":"Kako dolociti dober lead?"},{"@type":"BreadcrumbList","@id":"https:\/\/madwise.si\/blog\/kdo-je-vas-lead\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/madwise.si\/blog\/"},{"@type":"ListItem","position":2,"name":"Lead ni ne kupec, ne neznanec. Kdo potem je?"}]},{"@type":"WebSite","@id":"https:\/\/madwise.si\/blog\/#website","url":"https:\/\/madwise.si\/blog\/","name":"Madwise Blog","description":"Blog zapisi z najnovej\u0161imi informacijami s podro\u010dja marketinga","publisher":{"@id":"https:\/\/madwise.si\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/madwise.si\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sl-SI"},{"@type":"Organization","@id":"https:\/\/madwise.si\/blog\/#organization","name":"Madwise","url":"https:\/\/madwise.si\/blog\/","logo":{"@type":"ImageObject","inLanguage":"sl-SI","@id":"https:\/\/madwise.si\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/08\/madwise-logo@3x.png","contentUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/08\/madwise-logo@3x.png","width":150,"height":111,"caption":"Madwise"},"image":{"@id":"https:\/\/madwise.si\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/madwisecc\/","https:\/\/www.instagram.com\/madwise_agency\/","https:\/\/www.linkedin.com\/company\/madwise\/"]},{"@type":"Person","@id":"https:\/\/madwise.si\/blog\/#\/schema\/person\/974160376cf739eda993e4575c509dcc","name":"Tja\u0161a Bizjak","image":{"@type":"ImageObject","inLanguage":"sl-SI","@id":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2021\/12\/tjasa_bizjak_madwise-150x150.jpeg","url":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2021\/12\/tjasa_bizjak_madwise-150x150.jpeg","contentUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2021\/12\/tjasa_bizjak_madwise-150x150.jpeg","caption":"Tja\u0161a Bizjak"}}]}},"custom_fields":{"blog_duration":"<div class=\"blog-duration\"><i class=\"icon-duration\"><\/i> Branje: <strong>4 min<\/strong><\/div>","formatted_date":"27\/01\/2022"},"_links":{"self":[{"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/posts\/30640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/comments?post=30640"}],"version-history":[{"count":3,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/posts\/30640\/revisions"}],"predecessor-version":[{"id":30649,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/posts\/30640\/revisions\/30649"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/media\/30644"}],"wp:attachment":[{"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/media?parent=30640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/categories?post=30640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/tags?post=30640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}