{"id":30438,"date":"2022-01-12T10:30:00","date_gmt":"2022-01-12T09:30:00","guid":{"rendered":"https:\/\/madwise.si\/blog\/?p=30438"},"modified":"2023-04-28T09:07:58","modified_gmt":"2023-04-28T07:07:58","slug":"strategija-uspesne-lead-generation-kampanje","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/strategija-uspesne-lead-generation-kampanje\/","title":{"rendered":"Strategija uspe\u0161ne Lead Generation kampanje"},"content":{"rendered":"\n<p>Lead Generation oziroma tako imenovano pridobivanje novih prilo\u017enosti ali potencialnih strank je v svetu digitalnega marketinga proces, pri katerem privabimo obiskovalca na pristajalno stran in ga z relevantno ponudbo prepri\u010damo, da nam v zameno pusti svoje podatke. Uspe\u0161na Lead Generation kampanja tako <strong>generira uspe\u0161no konverzijo<\/strong> na na\u0161em obrazcu.<\/p>\n\n\n\n<p>Kljub temu, da se postavitev tak\u0161nega procesa sli\u0161i preprosta, je vse prej kot to.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large article-img\">\n\t<a class=\"article-image-popup icon-zoom\" href=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2022\/01\/Lead-generation-infografika-1024x576.png\">&nbsp;<\/a>\n\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2022\/01\/Lead-generation-infografika-1024x576.png\" alt=\"Za uspe\u0161no Lead Generation kampanjo morate slediti (vsaj) 7 korakom, ki peljejo novo prilo\u017enost v novo stranko.\" class=\"wp-image-30439 mt-0\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2022\/01\/Lead-generation-infografika-1024x576.png 1024w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2022\/01\/Lead-generation-infografika-300x169.png 300w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2022\/01\/Lead-generation-infografika-768x432.png 768w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2022\/01\/Lead-generation-infografika-1536x864.png 1536w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2022\/01\/Lead-generation-infografika-1568x882.png 1568w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2022\/01\/Lead-generation-infografika.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n\t <figcaption>Strategija uspe\u0161ne Lead Generation kampanje<\/figcaption>\n<\/figure>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"7-korakov-uspesne-lead-generation-kampanje\">7 korakov uspe\u0161ne Lead Generation kampanje<\/h2>\n\n\n\n<p>Za uspe\u0161no Lead Generation kampanjo morate <strong>slediti (vsaj) 7 korakom<\/strong>, ki peljejo novo prilo\u017enost \u2013 novo stranko \u2013 iz faze naklju\u010dnega obiskovalca va\u0161e spletne strani do faze prodaje va\u0161ih storitev.<\/p>\n\n\n\n<p>Va\u0161e Lead Generation kampanje bodo uspe\u0161ne, ko boste sledili naslednjim korakom:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Opredelitev ciljne publike<\/strong><\/li><li><strong>Pridobivanje obiskovalcev<\/strong><\/li><li><strong>Ponudba<\/strong><\/li><li><strong>Ustvarjanje mo\u017enosti za konverzijo<\/strong><\/li><li><strong>Merjenje podatkov<\/strong><\/li><li><strong>Lead Nurturing<\/strong><\/li><li><strong>Prodaja<\/strong>&nbsp;<\/li><\/ol>\n\n\n\n<p>V kolikor izvajate samo posamezne korake in ti med seboj niso ustrezno povezani \u2013 na primer, da ste mo\u010dni zgolj pri pripravi ponudb, vendar pa nikoli niste zares opredelili svoje ciljne publike \u2013 bo va\u0161a Lead Generation kampanja obsojena na neuspeh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"neuspesna-lead-generation-kampanja\">Neuspe\u0161na Lead Generation kampanja<\/h2>\n\n\n\n<p><strong>Neuspe\u0161na Lead Generation<\/strong> kampanja pa pomeni:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>izgubljeni \u010das<\/strong>, ki ste ga posvetili pripravi kampanje,slaba do ni\u010dna konverzija na prodajnih obrazcih.<\/li><li>pove\u010dano povpra\u0161evanje strank, za katere <strong>va\u0161 produkt sploh ni relevanten<\/strong> in<\/li><li><strong>slabo do ni\u010dno konverzijo<\/strong> na prodajnih obrazcih.<\/li><\/ul>\n\n\n\n<p>Prenesite si <strong><a href=\"https:\/\/madwise.si\/vodici-po-digitalnem-marketingu\/lead-generation-vodic\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lead Generation vodi\u010d <\/a><\/strong>in preberite, katere so \u0161e ostale marketin\u0161ke akcije, ki jih morate izvesti, da bo va\u0161 cilj konverzije dose\u017een. V kolikor imate dodatna vpra\u0161anja, <a href=\"https:\/\/madwise.si\/kontakt\/\"><strong>smo tu za vas<\/strong><\/a>.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Za uspe\u0161no Lead Generation kampanjo morate slediti (vsaj) 7 korakom, ki peljejo novo prilo\u017enost v novo stranko.<\/p>\n","protected":false},"author":34,"featured_media":30493,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[22],"class_list":["post-30438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-generation","tag-lead-generation","entry"],"acf":{"izpostavljen_vodic_shortcode":"","drugi_del_vsebine":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strategija uspe\u0161ne lead generation kampanje<\/title>\n<meta name=\"description\" content=\"Za uspe\u0161no lead generation kampanjo morate slediti 7 korakom, ki bodo peljali novo stranko do faze prodaje va\u0161ih storitev. 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