{"id":30026,"date":"2021-07-07T08:30:00","date_gmt":"2021-07-07T06:30:00","guid":{"rendered":"https:\/\/madwise.si\/blog\/?p=30026"},"modified":"2023-04-28T09:07:48","modified_gmt":"2023-04-28T07:07:48","slug":"digitalni-marketing-b2b-podjetja","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/digitalni-marketing-b2b-podjetja\/","title":{"rendered":"7 B2B podjetij, ki obvladajo digitalni marketing"},"content":{"rendered":"\n

B2B marketing na splo\u0161no velja za bolj \u00bbtehni\u010dnega\u00ab, dolgo\u010dasnega in manj privla\u010dnega od klasi\u010dnega B2C ogla\u0161evanja. Da to ne dr\u017ei, si bomo pogledali na primeru 7 B2B podjetij, znanih po svoji kreativnosti in \u00bbout of the box<\/em>\u00ab razmi\u0161ljanju. S svojim marketin\u0161kim pristopom dokazujejo, da so lahko tudi B2B spletne vsebine tako kreativne kot B2B.<\/p>\n\n\n\n

B2C in B2C digitalni marketing se na prvi pogled precej razlikujeta, v resnici pa je logika, ki ti\u010di v ozadju, v obeh primerih ista \u2013 v hitro spreminjajo\u010di digitalni pokrajini pritegniti pozornost z odli\u010dno razvedrilno ali izobra\u017eevalno vsebino. Danes si bomo pogledali, kako to uspeva 7 svetovno znanim B2B podjetjem, ki jih zagotovo poznate.<\/p>\n\n\n\n

1. Slack<\/strong><\/h2>\n\n\n\n

Ve\u010d kot 8 milijonov ljudi v najrazli\u010dnej\u0161ih podjetjih za interno komunikacijo in skupno rabo datotek vsak dan uporablja Slack. Da bi ta svojim kupcem na \u010dim bolj u\u010dinkovit na\u010din predstavil svoje vrednote, je posnel zabaven video<\/a>.<\/p>\n\n\n\n

V njem kot zaposleni ne nastopajo ljudje, ampak \u017eivali. Glede na svoje \u017eivalske lastnosti so si med seboj popolnoma razli\u010dne, podobno kakor realni zaposleni. Slack je na ta na\u010din poudaril, da prodaja univerzalno storitev, primerno za razli\u010dna delovna mesta in profile ljudi. Humor v videu je pripomogel tudi k bolj\u0161i prepoznavnosti blagovne znamke.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

2. Deloitte<\/strong><\/h2>\n\n\n\n

Globalno podjetje, specializirano za izvajanje najrazli\u010dnej\u0161ih storitev, ima zelo \u0161iroko ciljno skupino \u2013 njihove stranke so tako znanstveniki kot vladne agencije in manj\u0161a podjetja. Da vse lahko targetirajo in informirajo enako uspe\u0161no, so v podjetju lansirali Deloitte Insight<\/a>.<\/p>\n\n\n\n

Na posebni spletni platformi so vsebine razdeljene po razli\u010dnih panogah (telekomunikacije, zdravstvo, industrija itd.) ter vklju\u010dujejo razli\u010dne formate (bloge, podcaste itd.). \u010ce so tudi va\u0161i izdelki\/storitve namenjene \u0161irokemu krogu podjetij, velja razmisliti o natan\u010dnem definiranju svojih person, \u010demur naj sledi tudi reorganizacija spletne strani. Za vsako ciljno skupino npr. ustvarite svojo podstran in prilagodite nagovor.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

3. Evernote<\/strong><\/h2>\n\n\n\n

Pri snovanju privla\u010dnih spletnih vsebin za B2B segment ne smete pozabiti na umetnost prepri\u010dljivega storytellinga. Tega se dobro zavedajo v podjetju Evernote<\/a>, kjer  svoje aplikacije za zapiske in organizacijo ne ogla\u0161ujejo le z na\u0161tevanjem suhoparnih podatkov.<\/p>\n\n\n\n

V eni od svojih kampanj so za dobro zgodbo poskrbeli tako, da so v prvi plan postavili uspehe malih podjetnikov iz najrazli\u010dnej\u0161ih panog; vsem je skupno to, da so do velikih poslovnih uspehov pri\u0161li s pomo\u010djo Evernote aplikacije. Ko razmi\u0161ljate, kako nagovoriti svojo ciljno skupino, dodajte \u00bb\u010dlove\u0161ki faktor\u00ab in ne pozabite povedati, kako bo va\u0161 produkt re\u0161il te\u017eavo, s katero se podjetje spopada.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

4. iOffice<\/strong><\/h2>\n\n\n\n

iOFFICE<\/a> \u0161tevilnim podjetjem po svetu zagotavlja programsko opremo, namenjeno modernemu upravljanju delovnih mest. Tako kot \u0161tevilna B2B podjetja pa se pri stiku s ciljno skupino sre\u010dujejo z vpra\u0161anjem, koliko informacij posredovati bodo\u010dim kupcem ter kako to storiti na \u010dim bolj privla\u010den na\u010din?<\/p>\n\n\n\n

\u010ce pogledate njihovo spletno stran, vidite, da je ta interaktivna, z jasno vidnimi CTA-ji, demo posnetki, grafikami, videovsebinami in testimoniali. Informacij je ravno dovolj, uporabni\u0161ke izku\u0161nje pa so predstavljene v \u0161tevilnih webinarjih in e-knjigah.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

5. Grammarly<\/strong><\/h2>\n\n\n\n

Ko potencialni kupec pride na va\u0161o spletno stran, bi moral takoj vedeti, kaj je namen va\u0161e storitve oz. katera je tista te\u017eava, ki mu jo lahko pomagate re\u0161iti.<\/p>\n\n\n\n

Na zelo efektiven na\u010din to lahko potencialni kupec opazi, ko pride na spletno stran podjetja Grammarly<\/a>, kjer je z zgovornimi animacijami takoj jasno, kaj je glavna storitev. To naj bo o\u010ditno tudi obiskovalcem va\u0161e spletne strani \u2013 na\u010drtujte jo tako, da bo va\u0161 namen jasen, brez da bi se bilo za to treba prebiti \u010dez kopico besedil.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

6. Hubspot<\/strong><\/h2>\n\n\n\n

Dru\u017ebena omre\u017eja se za B2B omre\u017eja na prvi pogled zdijo izguba \u010dasa, a temu v resnici ni tako. \u010ceprav premikanje po prodajnem lijaku traja dlje \u010dasa kot v B2C segmentu, je privla\u010den Instagram ali Facebook profil B2B podjetja idealen za grajenje prepoznavnosti (brand awareness<\/em>) ter \u0161tevilne izobra\u017eevalne vsebine.<\/p>\n\n\n\n

Tako s svojo ciljno skupino komunicira tudi Hubspot<\/a>, proizvajalec programske opreme za tr\u017eenje, prodajo in storitve, ki ima na Instagramu ve\u010d kot 380.000 sledilcev. Za primer dobre prakse velja tudi njihova minimalisti\u010dno zasnovana spletna stran<\/a>; pri opisu njihovih software programov lahko npr. preberete le, zakaj bodo ti koristni za va\u0161e podjetje, za enostaven in hiter stik s Hubspotom pa v vsakem trenutku poskrbi Hubbot.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

7. General Electric<\/strong><\/h2>\n\n\n\n

Kako kot B2B podjetje najti dovolj zanimivih vsebin, s katerimi bi vsak dan zabavali ali informirali svojo ciljno skupino? Po navdih se lahko obrnete k mednarodnemu konglomeratu General Electric<\/a>, ki ima na Instagramu ve\u010d kot 430.000 sledilcev.<\/p>\n\n\n\n

Z rednim objavljanjem, konsistentno vizualno podobo, vrhunskimi fotografijami, videi in zgodbami zaposlenih presega interese industrije, mno\u017eico ljudi pa navdu\u0161uje z neprodajnimi objavami, usmerjenimi v engagement<\/em>, zabavo in izobra\u017eevanje.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u0160e niste povsem prepri\u010dani, kako zgornje nasvete implementirati v digitalni marketing va\u0161ega podjetja? Kontaktirajte nas<\/a><\/strong> in prisko\u010dili vam bomo na pomo\u010d.<\/p>\n","protected":false},"excerpt":{"rendered":"

B2B marketing na splo\u0161no velja za bolj \u00bbtehni\u010dnega\u00ab, dolgo\u010dasnega in manj privla\u010dnega od klasi\u010dnega B2C ogla\u0161evanja. Da to ne dr\u017ei, si bomo pogledali na primeru 7 B2B podjetij, znanih po svoji kreativnosti in \u00bbout of the box\u00ab razmi\u0161ljanju. S svojim marketin\u0161kim pristopom dokazujejo, da so lahko tudi B2B spletne vsebine tako kreativne kot B2B. B2C […]<\/p>\n","protected":false},"author":28,"featured_media":30037,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6,9,31,14],"tags":[],"class_list":["post-30026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b","category-izdelava-spletnih-strani","category-marketinsko-svetovanje","category-vsebinski-marketing","entry"],"acf":{"izpostavljen_vodic_shortcode":"","drugi_del_vsebine":""},"yoast_head":"\n7 mednarodnih B2B podjetij, ki obvladajo digitalni marketing<\/title>\n<meta name=\"description\" content=\"Preverite, katera mednarodna B2B podjetja obvladajo digitalni marketing ter s svojimi spletnimi vsebinami izobra\u017eujejo in zabavajo potencialne kupce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/madwise.si\/blog\/digitalni-marketing-b2b-podjetja\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 mednarodnih B2B podjetij, ki obvladajo digitalni marketing\" \/>\n<meta property=\"og:description\" content=\"Preverite, katera mednarodna B2B podjetja obvladajo digitalni marketing ter s svojimi spletnimi vsebinami izobra\u017eujejo in zabavajo potencialne kupce.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/madwise.si\/blog\/digitalni-marketing-b2b-podjetja\/\" \/>\n<meta property=\"og:site_name\" content=\"Madwise Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/madwisecc\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-07T06:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-28T07:07:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2021\/07\/pexels-serpstat-572056-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1708\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marko Vida\u010di\u0107\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marko Vida\u010di\u0107\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/madwise.si\/blog\/digitalni-marketing-b2b-podjetja\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/madwise.si\/blog\/digitalni-marketing-b2b-podjetja\/\"},\"author\":{\"name\":\"Marko Vida\u010di\u0107\",\"@id\":\"https:\/\/madwise.si\/blog\/#\/schema\/person\/3a3df8b74b94034ebdc57289bfb4a52d\"},\"headline\":\"7 B2B podjetij, ki obvladajo digitalni marketing\",\"datePublished\":\"2021-07-07T06:30:00+00:00\",\"dateModified\":\"2023-04-28T07:07:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/madwise.si\/blog\/digitalni-marketing-b2b-podjetja\/\"},\"wordCount\":842,\"publisher\":{\"@id\":\"https:\/\/madwise.si\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/madwise.si\/blog\/digitalni-marketing-b2b-podjetja\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2021\/07\/pexels-serpstat-572056-scaled.jpg\",\"articleSection\":[\"B2B\",\"Izdelava spletnih strani\",\"Marketin\u0161ko svetovanje\",\"Vsebinski marketing\"],\"inLanguage\":\"sl-SI\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/madwise.si\/blog\/digitalni-marketing-b2b-podjetja\/\",\"url\":\"https:\/\/madwise.si\/blog\/digitalni-marketing-b2b-podjetja\/\",\"name\":\"7 mednarodnih B2B podjetij, ki obvladajo digitalni marketing\",\"isPartOf\":{\"@id\":\"https:\/\/madwise.si\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/madwise.si\/blog\/digitalni-marketing-b2b-podjetja\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/madwise.si\/blog\/digitalni-marketing-b2b-podjetja\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2021\/07\/pexels-serpstat-572056-scaled.jpg\",\"datePublished\":\"2021-07-07T06:30:00+00:00\",\"dateModified\":\"2023-04-28T07:07:48+00:00\",\"description\":\"Preverite, katera mednarodna B2B podjetja obvladajo digitalni marketing ter s svojimi spletnimi vsebinami izobra\u017eujejo in zabavajo potencialne kupce.\",\"breadcrumb\":{\"@id\":\"https:\/\/madwise.si\/blog\/digitalni-marketing-b2b-podjetja\/#breadcrumb\"},\"inLanguage\":\"sl-SI\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/madwise.si\/blog\/digitalni-marketing-b2b-podjetja\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\/\/madwise.si\/blog\/digitalni-marketing-b2b-podjetja\/#primaryimage\",\"url\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2021\/07\/pexels-serpstat-572056-scaled.jpg\",\"contentUrl\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2021\/07\/pexels-serpstat-572056-scaled.jpg\",\"width\":2560,\"height\":1708},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/madwise.si\/blog\/digitalni-marketing-b2b-podjetja\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/madwise.si\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"7 B2B podjetij, ki obvladajo digitalni marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/madwise.si\/blog\/#website\",\"url\":\"https:\/\/madwise.si\/blog\/\",\"name\":\"Madwise Blog\",\"description\":\"Blog zapisi z najnovej\u0161imi informacijami s podro\u010dja marketinga\",\"publisher\":{\"@id\":\"https:\/\/madwise.si\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/madwise.si\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sl-SI\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/madwise.si\/blog\/#organization\",\"name\":\"Madwise\",\"url\":\"https:\/\/madwise.si\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\/\/madwise.si\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/08\/madwise-logo@3x.png\",\"contentUrl\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/08\/madwise-logo@3x.png\",\"width\":150,\"height\":111,\"caption\":\"Madwise\"},\"image\":{\"@id\":\"https:\/\/madwise.si\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/madwisecc\/\",\"https:\/\/www.instagram.com\/madwise_agency\/\",\"https:\/\/www.linkedin.com\/company\/madwise\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/madwise.si\/blog\/#\/schema\/person\/3a3df8b74b94034ebdc57289bfb4a52d\",\"name\":\"Marko Vida\u010di\u0107\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2021\/06\/9_crop-e1623678950994-150x150.jpg\",\"url\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2021\/06\/9_crop-e1623678950994-150x150.jpg\",\"contentUrl\":\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2021\/06\/9_crop-e1623678950994-150x150.jpg\",\"caption\":\"Marko Vida\u010di\u0107\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/markovidacic\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"7 mednarodnih B2B podjetij, ki obvladajo digitalni marketing","description":"Preverite, katera mednarodna B2B podjetja obvladajo digitalni marketing ter s svojimi spletnimi vsebinami izobra\u017eujejo in zabavajo potencialne kupce.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/madwise.si\/blog\/digitalni-marketing-b2b-podjetja\/","og_locale":"sl_SI","og_type":"article","og_title":"7 mednarodnih B2B podjetij, ki obvladajo digitalni marketing","og_description":"Preverite, katera mednarodna B2B podjetja obvladajo digitalni marketing ter s svojimi spletnimi vsebinami izobra\u017eujejo in zabavajo potencialne kupce.","og_url":"https:\/\/madwise.si\/blog\/digitalni-marketing-b2b-podjetja\/","og_site_name":"Madwise Blog","article_publisher":"https:\/\/www.facebook.com\/madwisecc\/","article_published_time":"2021-07-07T06:30:00+00:00","article_modified_time":"2023-04-28T07:07:48+00:00","og_image":[{"width":2560,"height":1708,"url":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2021\/07\/pexels-serpstat-572056-scaled.jpg","type":"image\/jpeg"}],"author":"Marko Vida\u010di\u0107","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Marko Vida\u010di\u0107","Est. reading time":"5 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/madwise.si\/blog\/digitalni-marketing-b2b-podjetja\/#article","isPartOf":{"@id":"https:\/\/madwise.si\/blog\/digitalni-marketing-b2b-podjetja\/"},"author":{"name":"Marko Vida\u010di\u0107","@id":"https:\/\/madwise.si\/blog\/#\/schema\/person\/3a3df8b74b94034ebdc57289bfb4a52d"},"headline":"7 B2B podjetij, ki obvladajo digitalni marketing","datePublished":"2021-07-07T06:30:00+00:00","dateModified":"2023-04-28T07:07:48+00:00","mainEntityOfPage":{"@id":"https:\/\/madwise.si\/blog\/digitalni-marketing-b2b-podjetja\/"},"wordCount":842,"publisher":{"@id":"https:\/\/madwise.si\/blog\/#organization"},"image":{"@id":"https:\/\/madwise.si\/blog\/digitalni-marketing-b2b-podjetja\/#primaryimage"},"thumbnailUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2021\/07\/pexels-serpstat-572056-scaled.jpg","articleSection":["B2B","Izdelava spletnih strani","Marketin\u0161ko svetovanje","Vsebinski marketing"],"inLanguage":"sl-SI"},{"@type":"WebPage","@id":"https:\/\/madwise.si\/blog\/digitalni-marketing-b2b-podjetja\/","url":"https:\/\/madwise.si\/blog\/digitalni-marketing-b2b-podjetja\/","name":"7 mednarodnih B2B podjetij, ki obvladajo digitalni marketing","isPartOf":{"@id":"https:\/\/madwise.si\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/madwise.si\/blog\/digitalni-marketing-b2b-podjetja\/#primaryimage"},"image":{"@id":"https:\/\/madwise.si\/blog\/digitalni-marketing-b2b-podjetja\/#primaryimage"},"thumbnailUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2021\/07\/pexels-serpstat-572056-scaled.jpg","datePublished":"2021-07-07T06:30:00+00:00","dateModified":"2023-04-28T07:07:48+00:00","description":"Preverite, katera mednarodna B2B podjetja obvladajo digitalni marketing ter s svojimi spletnimi vsebinami izobra\u017eujejo in zabavajo potencialne kupce.","breadcrumb":{"@id":"https:\/\/madwise.si\/blog\/digitalni-marketing-b2b-podjetja\/#breadcrumb"},"inLanguage":"sl-SI","potentialAction":[{"@type":"ReadAction","target":["https:\/\/madwise.si\/blog\/digitalni-marketing-b2b-podjetja\/"]}]},{"@type":"ImageObject","inLanguage":"sl-SI","@id":"https:\/\/madwise.si\/blog\/digitalni-marketing-b2b-podjetja\/#primaryimage","url":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2021\/07\/pexels-serpstat-572056-scaled.jpg","contentUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2021\/07\/pexels-serpstat-572056-scaled.jpg","width":2560,"height":1708},{"@type":"BreadcrumbList","@id":"https:\/\/madwise.si\/blog\/digitalni-marketing-b2b-podjetja\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/madwise.si\/blog\/"},{"@type":"ListItem","position":2,"name":"7 B2B podjetij, ki obvladajo digitalni marketing"}]},{"@type":"WebSite","@id":"https:\/\/madwise.si\/blog\/#website","url":"https:\/\/madwise.si\/blog\/","name":"Madwise Blog","description":"Blog zapisi z najnovej\u0161imi informacijami s podro\u010dja marketinga","publisher":{"@id":"https:\/\/madwise.si\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/madwise.si\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sl-SI"},{"@type":"Organization","@id":"https:\/\/madwise.si\/blog\/#organization","name":"Madwise","url":"https:\/\/madwise.si\/blog\/","logo":{"@type":"ImageObject","inLanguage":"sl-SI","@id":"https:\/\/madwise.si\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/08\/madwise-logo@3x.png","contentUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/08\/madwise-logo@3x.png","width":150,"height":111,"caption":"Madwise"},"image":{"@id":"https:\/\/madwise.si\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/madwisecc\/","https:\/\/www.instagram.com\/madwise_agency\/","https:\/\/www.linkedin.com\/company\/madwise\/"]},{"@type":"Person","@id":"https:\/\/madwise.si\/blog\/#\/schema\/person\/3a3df8b74b94034ebdc57289bfb4a52d","name":"Marko Vida\u010di\u0107","image":{"@type":"ImageObject","inLanguage":"sl-SI","@id":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2021\/06\/9_crop-e1623678950994-150x150.jpg","url":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2021\/06\/9_crop-e1623678950994-150x150.jpg","contentUrl":"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2021\/06\/9_crop-e1623678950994-150x150.jpg","caption":"Marko Vida\u010di\u0107"},"sameAs":["https:\/\/www.linkedin.com\/in\/markovidacic\/"]}]}},"custom_fields":{"blog_duration":"<div class=\"blog-duration\"><i class=\"icon-duration\"><\/i> Branje: <strong>5 min<\/strong><\/div>","formatted_date":"07\/07\/2021"},"_links":{"self":[{"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/posts\/30026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/comments?post=30026"}],"version-history":[{"count":4,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/posts\/30026\/revisions"}],"predecessor-version":[{"id":30038,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/posts\/30026\/revisions\/30038"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/media\/30037"}],"wp:attachment":[{"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/media?parent=30026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/categories?post=30026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/madwise.si\/blog\/wp-json\/wp\/v2\/tags?post=30026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}