{"id":29181,"date":"2020-08-11T10:20:18","date_gmt":"2020-08-11T08:20:18","guid":{"rendered":"https:\/\/madwise.si\/blog\/?p=29181"},"modified":"2020-08-17T10:54:54","modified_gmt":"2020-08-17T08:54:54","slug":"oglasevanje-google-2","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/oglasevanje-google-2\/","title":{"rendered":"Google ogla\u0161evanje in prora\u010dun"},"content":{"rendered":"<p>Na\u010drtovanje prora\u010duna pri ogla\u0161evalskih kampanjah je bistveno. To velja tudi za ogla\u0161evanje na Googlu (<a href=\"https:\/\/ads.google.com\/home\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Ads<\/a>). Za dolo\u010ditev prora\u010duna in trajanje posameznih kampanj si lahko pomagate s <strong>stalnimi in testnimi kampanjami. To sta dve glavni kategoriji ogla\u0161evalskih akcij<\/strong>. Prora\u010dun kampanj morate seveda dolo\u010diti skladno z marketin\u0161kimi in splo\u0161nimi cilji podjetja. Uspe\u0161nost kampanj lahko spremljate v poro\u010dilih. Ta vam slu\u017eijo kot kazalnik uspe\u0161nosti, na podlagi katerega lahko Google ogla\u0161evanje tudi izbolj\u0161ate &#8211; sami ali pa <a href=\"https:\/\/madwise.si\/marketinske-storitve\/google-ads-oglasevanje\/\">delo ogla\u0161evanja zaupate strokovnjakom<\/a>.<\/p>\n<h2>Stalne in testne kampanje<\/h2>\n<p><strong>Stalne kampanje se osredoto\u010dajo na tisto ciljno publiko, ki je v preteklosti \u017ee izkazala velik interes za nakup va\u0161ih izdelkov ali storitev<\/strong>. Te kampanje ra\u010dunajo na velik donos. Zato jim namenite ve\u010dino prora\u010duna, saj jih boste \u017eeleli trajno izvajati. Dolo\u010dite dnevno porabo. \u010ce uspe\u0161nost kampanje dosega ali presega va\u0161a pri\u010dakovanja, pa porabo po\u010dasi pove\u010dujte.<\/p>\n<p><strong>Za privabljanje novih strank na va\u0161e spletno mesto ali promoviranje blagovne znamke se poslu\u017eujte testnih kampanj.<\/strong> Te so namenjene spodbujanju novih strank k nakupu, ozave\u0161\u010danju in spoznavanju va\u0161ega spletnega mesta in izdelkov oz. storitev.<\/p>\n<h3>Stalne kampanje<\/h3>\n<ul>\n<li><strong>Iskanje po blagovni znamki<\/strong>: V kampanji uporabite klju\u010dne besede, ki vsebujejo ime va\u0161e blagovne znamke. Kampanja je uspe\u0161na, \u010de je va\u0161a blagovna znamka \u017ee prepoznana in jo kupci i\u0161\u010dejo.<\/li>\n<li><strong>Iskanje po ni\u0161i:<\/strong> V kampanji uporabite klju\u010dne besede, ki vsebujejo poimenovanje ni\u0161nih izdelkov. Cilj je pridobiti nove stranke iz ni\u0161ne publike, ki se ujemajo z va\u0161imi ni\u0161nimi izdelki.<\/li>\n<li><strong>Ponovno tr\u017eenje<\/strong>: Ponovno tr\u017eenje obiskovalce va\u0161e spletne strani z razli\u010dnimi, bolj specifi\u010dnimi sporo\u010dili pripelje nazaj na va\u0161e spletno mesto, da dokon\u010dajo nakup ali opravijo ponoven nakup.<\/li>\n<\/ul>\n<h3>Testne kampanje<\/h3>\n<ul>\n<li><strong>Splo\u0161no iskanje<\/strong>: V kampanji uporabite splo\u0161ne klju\u010dne besede, ki se nana\u0161ajo na va\u0161 izdelek ali storitev. Cilj: seznanjanje ljudi z va\u0161o blagovno znamko.<\/li>\n<li><strong>Iskanje po konkurenci<\/strong>: V kampanji uporabite klju\u010dne besede blagovne znamke va\u0161ih konkurentov. Cilj: pridobiti nove stranke, ki morda ne poznajo va\u0161e blagovne znamke ali izdelka, poznajo pa va\u0161o konkurenco.<\/li>\n<li><strong>Podobna publika<\/strong> (Lookalike Audiences): Ogla\u0161evalske kampanje, ki temeljijo na podobni publiki, kot je va\u0161a obstoje\u010da.<\/li>\n<li><strong>Google prikazno omre\u017eje<\/strong>: Google prikazno omre\u017eje je zbirka spletnih mest in aplikacij, na katerih lahko ogla\u0161ujete preko besedilnih, slikovnih in video pasic in na ta na\u010din dose\u017eete kar 90 % uporabnikov spleta.<\/li>\n<\/ul>\n<h3>Poro\u010dila kampanj<\/h3>\n<p>Poro\u010dila o Google Ads oglasih prikazujejo meritve uspe\u0161nosti na klik. Ta je podana le za tiste uporabnike, ki so kliknili va\u0161e oglase v storitvi Google Ads in nato pri\u0161li na va\u0161e spletno mesto. <strong>Poro\u010dila ponujajo vpogled v proces nakup-vedenje-konverzija va\u0161ih uporabnikov: kako pridobite uporabnike, njihovo vedenje na spletnem mestu in stopnja pretvorbe uporabnika v kupca<\/strong>. Poro\u010dila o Googlovih oglasih privzeto prikazujejo dragocene metrike tako za Google Ads kot <a href=\"https:\/\/analytics.google.com\/analytics\/web\/provision\/#\/provision\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics<\/a>, kar vam daje dodaten vpogled v to, katere ogla\u0161evalske strategije so uspe\u0161ne in katere bi lahko izbolj\u0161ali.<\/p>\n<h2>Google Ads in SEO \u2013 zmagovalna kombinacija<\/h2>\n<p>Google Ads je odli\u010dna platforma za digitalni marketing, s katerim lahko va\u0161e spletno podjetje dobro za\u017eenete. Vendar pa samo s pla\u010devanjem ogla\u0161evanja va\u0161e podjetje ne bo doseglo svojega potenciala. <strong>Pla\u010dljive oglase je najbolje kombinirat s SEO optimizacijo<\/strong>. Ta vam prina\u0161a organski promet in je tek na dolge proge. Po drugi strani pa s pla\u010dljivimi oglasi hitro dose\u017eete svoje stranke in u\u010dinki so hitro vidni. Google Ads ustvari kar <a href=\"https:\/\/neilpatel.com\/blog\/the-entrepreneurs-guide-to-google-adwords\/\" target=\"_blank\" rel=\"noopener noreferrer\">46 %<\/a> donosnost nalo\u017ebe, ko gre za spletno ogla\u0161evanje.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ogla\u0161evanje na Googlu z Google Ads je eden izmed najdonosnej\u0161ih na\u010dinov spletnega ogla\u0161evanja. Dve glavni kategoriji ogla\u0161evalskih akcij sta stalne in testne kampanje. S prvimi ciljate na izvedbo nakupov, z drugimi pa privabljate nove stranke na va\u0161e spletno mesto ali promovirate blagovno znamko.<\/p>\n","protected":false},"author":25,"featured_media":29193,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-29181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads-oglasevanje","entry"],"acf":{"izpostavljen_vodic_shortcode":"","drugi_del_vsebine":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kako najbolje izkoristiti ogla\u0161evanje na Googlu? - Madwise Blog<\/title>\n<meta name=\"description\" content=\"Ogla\u0161evanje na Googlu z Google Ads predstavlja enega najdonosnej\u0161ih na\u010dinov spletnega ogla\u0161evanja. \u0160e nimate marketin\u0161ke strategije? 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