{"id":29162,"date":"2020-08-11T12:00:14","date_gmt":"2020-08-11T10:00:14","guid":{"rendered":"https:\/\/madwise.si\/blog\/?p=29162"},"modified":"2020-08-11T12:00:14","modified_gmt":"2020-08-11T10:00:14","slug":"spletna-trgovina-izdelava","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/spletna-trgovina-izdelava\/","title":{"rendered":"Na\u010drtovanje spletne trgovine"},"content":{"rendered":"

Prodajalci z lastnimi spletnimi trgovinami imajo popoln nadzor nad uporabni\u0161ko izku\u0161njo svojih strank. Trgovci se lahko s svojim spletnim mestom neposredno pove\u017eejo s strankami in spodbudijo nakupe.<\/strong> Spletna trgovina pa ne more mimo dolo\u010denih elementov, ki so pogoj za njeno uspe\u0161nost in konkuren\u010dnost. V nadaljevanju vam predstavljamo 15 nujnih elementov, ki jih mora imeti va\u0161a spletna trgovina za privabljanje spletnih nakupovalcev.<\/p>\n

Izdelava spletne trgovine<\/h2>\n

Za vzpostavitev spletne trgovine boste potrebovali primerno platformo, na kateri se bo va\u0161a spletna trgovina nahajala (npr. <\/strong>Shopify<\/strong><\/a>, Wix, BigCommerce<\/strong> ipd.). Platforme za spletne trgovine izkori\u0161\u010dajo stalno razvijajo\u010do se tehnologijo in komunikacijske kanale. Omogo\u010dajo vam, da izdelate spletno trgovino, izbolj\u0161ate prepoznavnost izdelkov in prepoznavnost svoje blagovne znamke. \u010ce \u017eelite resni\u010dno izkoristiti platformo za e-trgovino, se mora le-ta ujemati s potrebami va\u0161ega poslovnega modela.<\/strong> V nadaljevanju si oglejte, na katere elemente pri postavitvi spletne trgovine res ne smete pozabiti.<\/p>\n

Spletna trgovina mora biti uporabniku prijazna<\/h3>\n
    \n
  1. Uporabnikom prijazno<\/strong>: 76 % potro\u0161nikom<\/a> je enostavnost uporabe spletnega mesta najpomembnej\u0161a lastnost.<\/li>\n
  2. Prilagojeno mobilnim napravam<\/strong>: Mobilno nakupovanje predstavlja 50 % spletnih transakcij.<\/li>\n
  3. Fotografije in video z visoko lo\u010dljivostjo<\/strong>: Pri slikah, ki se prepo\u010dasi nalagajo, se stopnja opustitve nakupa giba okoli 39 %.<\/a><\/li>\n
  4. Ocene uporabnikov<\/strong>: Kupci berejo ocene (kar v pribli\u017eno 95 %). 57 % potro\u0161nikov<\/a> bo storitve oz. produkte podjetja uporabljalo le, \u010de je to ocenjeno s 4 ali ve\u010d zvezdicami.<\/li>\n
  5. Pogosta vpra\u0161anja (FAQ):<\/strong> Kupci se sre\u010dujejo s podobnimi vpra\u0161anji, zato je sekcija FAQ zelo dobrodo\u0161la.<\/li>\n<\/ol>\n

    Na\u010din predstavitve ponudbe<\/h3>\n
      \n
    1. Posebne ponudbe<\/strong>: Prek e-po\u0161te, dru\u017eabnih omre\u017eij, kuponov itd.<\/li>\n
    2. Seznami \u017eelja<\/strong>: Kaj je bolj\u0161e od seznama produktov, ki si jih stranke \u017eelijo in jih bodo najverjetneje kupile v prihodnosti?<\/li>\n
    3. Poi\u0161\u010di v bli\u017enji trgovini<\/strong>: V\u010dasih ho\u010dejo stranke izdelek takoj zdaj. Omogo\u010dite jim, da preverijo, katere lokalne trgovine imajo izdelke na zalogi.<\/li>\n
    4. Podobni izdelki<\/strong>: Poka\u017eite strankam podobne izdelke in pove\u010dajte mo\u017enost izbire.<\/li>\n
    5. Dru\u017ebeni dokaz<\/strong>: Blagovne znamke in spletni prodajalci, ki se na \u010dustveni ravni pove\u017eejo s svojimi kupci, ustvarjajo zaupanje v blagovno znamko.<\/li>\n<\/ol>\n

      Varnost<\/h3>\n
        \n
      1. Varnostne funkcije<\/strong>: Spletni prodajalci morajo za\u0161\u010dititi podatke o strankah in sprejeti ukrepe za zagotovitev zasebnosti.<\/li>\n
      2. Napredne mo\u017enosti pla\u010dila<\/strong>: Obstaja veliko spletnih mo\u017enosti pla\u010dila. Klju\u010dno je razumevanje, kdo je kupec in njemu prilagoditi najprimernej\u0161e na\u010dine.<\/li>\n
      3. Podrobne informacije o po\u0161iljanju<\/strong>: Spletne trgovine naj ponudijo informacije o stro\u0161kih po\u0161iljanja dovolj zgodaj v postopku nakupa (mo\u017enost izra\u010duna stro\u0161ka).<\/li>\n
      4. Ve\u010d kontaktnih mo\u017enosti<\/strong>: Telefon, e-po\u0161ta, spletni obrazec. Kupci morajo imeti ob\u010dutek, da ste jim na razpolago.<\/li>\n
      5. Politika vra\u010danja<\/strong>: To je \u0161e ena zna\u010dilnost gradnje zaupanja pri spletni prodaji.<\/li>\n<\/ol>\n

         <\/p>\n

        Spletna trgovina na klju\u010d<\/h2>\n

        Elektronsko poslovanje je pomemben cilj za podjetja, ki si \u017eelijo izbolj\u0161ati bazo strank in uporabiti klju\u010dne izdelke in storitve. Zato je postavitev spletne trgovine v lastni izvedbi precej\u0161en zalogaj. Sploh, \u010de se s tem sre\u010dujete prvi\u010d. Glede na vse funkcije, ki jih mora spletna trgovina brezhibno izvajati za odli\u010dno uporabni\u0161ko izku\u0161njo, je smiselno, da za izdelavo spletne trgovine najamete strokovnjaka. <\/strong>Resda je investicija precej\u0161nja, vam pa v prihodnje prihrani veliko slabe volje. Ker deluje tako, kot je treba.<\/p>\n","protected":false},"excerpt":{"rendered":"

        Spletno trgovino morate oblikovati in jo tehni\u010dno opremiti glede na potrebe va\u0161ega posla. S svojim spletnim mestom se namre\u010d neposredno pove\u017eete s strankami in spodbudite nakupe. Glede na vse funkcije, ki jih mora spletna trgovina brezhibno izvajati za odli\u010dno uporabni\u0161ko izku\u0161njo, je smiselno razmisliti o najemu strokovnjaka za njeno izdelavo.<\/p>\n","protected":false},"author":25,"featured_media":29185,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[30],"tags":[],"class_list":["post-29162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-izdelava-spletnih-trgovin","entry"],"acf":{"izpostavljen_vodic_shortcode":"","drugi_del_vsebine":""},"yoast_head":"\n15 elementov, ki jih mora imeti dobra spletna trgovina - Madwise Blog<\/title>\n<meta name=\"description\" content=\"Potrebujete novo spletno trgovino ali njeno prenovo? 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