{"id":29150,"date":"2020-08-11T12:06:12","date_gmt":"2020-08-11T10:06:12","guid":{"rendered":"https:\/\/madwise.si\/blog\/?p=29150"},"modified":"2020-08-17T10:54:15","modified_gmt":"2020-08-17T08:54:15","slug":"oglasevanje-google-ugodno","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/oglasevanje-google-ugodno\/","title":{"rendered":"Google ogla\u0161evanje je lahko ugodno"},"content":{"rendered":"<p>Ljudje Google vedno uporabljajo s to\u010dno dolo\u010denim ciljem (i\u0161\u010dejo produkte, storitve ali informacije). In to povedo dobesedno \u2013 i\u0161\u010dejo po klju\u010dnih besedah. Google ogla\u0161evanje to lepo izkori\u0161\u010da. <strong>Ni bolj\u0161e oblike <a href=\"https:\/\/madwise.si\/blog\/spletno-oglasevanje\/\">ciljanega ogla\u0161evanja<\/a>. Zato je ogla\u0161evanje na Googlu tako donosno.<\/strong> Omogo\u010da oblikovanje razli\u010dnih kampanj, s katerimi lahko ciljate na dolo\u010den segment uporabnikov spleta, ki bi jih va\u0161i produkti ali storitve zanimale. Seveda je kot vsaka oblika ogla\u0161evanja tudi ogla\u0161evanje na Googlu pla\u010dljivo.<\/p>\n<p>&nbsp;<\/p>\n<h2>Ogla\u0161evanje z Google Ads<\/h2>\n<p>Google Ads (pred 24. julijem 2018 Google AdWords) je spletna ogla\u0161evalska platforma iskalnika Google. <strong>Na njem ogla\u0161evalci pla\u010dujejo za prikazovanje oglasov na dolo\u010dene klju\u010dne besede. Pla\u010dajo le za klik na oglas.<\/strong> Z ogla\u0161evanjem na platformi Google Ads lahko oglase prilagodite glede na lokacijo in demografske zna\u010dilnosti ciljne publike, pa tudi dolo\u010dite \u010das in frekvenco ogla\u0161evanja. V sklopu poro\u010dil, ki jih platforma omogo\u010da, si lahko ogledate tudi uspe\u0161nost va\u0161ih posameznih kampanj. Analiza le-teh vam da odli\u010dne informacije, kako izbolj\u0161ati kampanje za ve\u010djo donosnost (ROI).<\/p>\n<p>&nbsp;<\/p>\n<h3>Kako poteka Google ogla\u0161evanje?<\/h3>\n<p>Za za\u010detek Google ogla\u0161evanja potrebujete <a href=\"https:\/\/ads.google.com\/home\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Ads<\/a> ra\u010dun. V ra\u010dunu morate potem ustvariti ogla\u0161evalske akcije, skupine oglasov in vanje dodati klju\u010dne besede ter oglase tudi napisati (pomembna je tudi vsebina). Z vnosom pla\u010dilnega sredstva se oglasi lahko za\u010dnejo prikazovati. <strong>Oblikujete lahko razli\u010dne kampanje<\/strong>:<\/p>\n<ul>\n<li>Splo\u0161no iskanje (splo\u0161ne klju\u010dne besede)<\/li>\n<li>Iskanje po blagovni znamki<\/li>\n<li>Iskanje po ni\u0161i<\/li>\n<li>Iskanje po konkurenci<\/li>\n<li>Ponovno tr\u017eenje<\/li>\n<li>Ogla\u0161evanje na Google prikaznem omre\u017eju<\/li>\n<li>Lookalike Audience (podobna publika).<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Cenik Google ogla\u0161evanja<\/h3>\n<p><strong>Google ogla\u0161evanje se pla\u010duje po kliku<\/strong>. Cena je odvisna od povpre\u010dne cene klika in koli\u010dine klikov. <strong>Vi\u0161ina cene na klik pa je odvisna od klju\u010dne besede<\/strong>. Z nekatere klju\u010dne besede obstaja veliko zanimanje, posledi\u010dno je cena na klik vi\u0161ja. <strong>Ve\u010d kot je konkurence, dra\u017eji so kliki.<\/strong> Cene na klik se za\u010dnejo od cca 0,1 \u20ac naprej. Priporo\u010dljivo je \u017ee prej predvideti mese\u010dni prora\u010dun za ogla\u0161evanje. Ko je limit na dnevni ravni dose\u017een, se oglasi prenehajo prikazovati. V Sloveniji zna\u0161a cena Google ogla\u0161evanja, ki prina\u0161a dobre rezultate, med 400,00 \u20ac in 2000,00 \u20ac na mesec, lahko pa tudi ve\u010d. Odvisno od konkurence v ni\u0161i in ponudbi za klik.<\/p>\n<p>&nbsp;<\/p>\n<h3>SEO ali Google Ads?<\/h3>\n<p>SEO in ogla\u0161evanje na Googlu dajeta razli\u010dne rezultate. Postopek SEO optimizacije potrebuje dalj \u010dasa za doseganje vidnih rezultatov. Po drugi strani vam Google Ads omogo\u010da, da takoj dose\u017eete \u017eelene stranke, ne glede na to, kako veliko ali majhno je va\u0161e podjetje. <strong>SEO je tek na dolge proge in hkrati podlaga za Google oglase. Oboji namre\u010d temeljijo na klju\u010dnih besedah. \u010ce uporabljate SEO in Google Ads skupaj, imate najbolj\u0161e mo\u017enosti za hitro privabljanje prometa na svoje spletno mesto in pove\u010danje svoje prisotnosti na spletu za dolgoro\u010dni uspeh.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2>Ali se Google oglasi spla\u010dajo?<\/h2>\n<p>Google oglasi se vsekakor spla\u010dajo! Ne le da podjetjem katere koli velikosti omogo\u010dajo ogla\u0161evanje milijonom ljudem, ampak v primerjavi s klasi\u010dnim ogla\u0161evanjem tudi ni tako drago. Seveda morate izbrati ustrezno kampanjo in ciljati svojo ciljno publiko. Google Ads se spla\u010da samo v primeru, da va\u0161 oglas klikne primeren uporabnik. <a href=\"https:\/\/neilpatel.com\/blog\/unbelievably-devastating-mistakes-people-make-with-google-adwords\/\" target=\"_blank\" rel=\"noopener noreferrer\">V kolikor nimate ustreznega znanja<\/a><a href=\"https:\/\/neilpatel.com\/blog\/unbelievably-devastating-mistakes-people-make-with-google-adwords\/\">,<\/a><a href=\"https:\/\/neilpatel.com\/blog\/unbelievably-devastating-mistakes-people-make-with-google-adwords\/\"> samostojno ogla\u0161evanje na Googlu ni priporo\u010dljivo.<\/a> <strong>Najbolj smiselno je, da vsaj <a href=\"https:\/\/madwise.si\/marketinske-storitve\/google-ads-oglasevanje\/\">izdelavo kampanje prepustite strokovnjakom<\/a>, potem pa samostojno spremljate potek in uravnavate prora\u010dun ter aktivnost kampanj.<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ogla\u0161evanje na Googlu z Google Ads vam omogo\u010da dosegati ve\u010dje \u0161tevilo potencialnih strank in hitro pove\u010danje prometa. Ni bolj\u0161e oblike ciljanega ogla\u0161evanja, zato je ogla\u0161evanje na Googlu tako donosno. \u010ce poleg Google Ads uporabljate \u0161e SEO, imate najbolj\u0161e mo\u017enosti na spletu za dolgoro\u010dni uspeh.<\/p>\n","protected":false},"author":25,"featured_media":29154,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-29150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads-oglasevanje","entry"],"acf":{"izpostavljen_vodic_shortcode":"","drugi_del_vsebine":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kako deluje ogla\u0161evanje na Googlu in koliko stane - Madwise Blog<\/title>\n<meta name=\"description\" content=\"Ogla\u0161evanje na Googlu (Google Ads) vam omogo\u010da hitro pot do strank in pove\u010danje prometa. 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