{"id":29116,"date":"2020-07-21T11:01:50","date_gmt":"2020-07-21T09:01:50","guid":{"rendered":"https:\/\/madwise.si\/blog\/?p=29116"},"modified":"2023-04-06T14:05:14","modified_gmt":"2023-04-06T12:05:14","slug":"data-studio-prvi-del","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/data-studio-prvi-del\/","title":{"rendered":"5 razlogov, kako vam Data Studio olaj\u0161a (in pohitri) pripravo analiti\u010dnih poro\u010dil"},"content":{"rendered":"<p>Ko enkrat preizkusite <b>Data Studio<\/b>, preprosto ne morete brez njega. Tisti, ki ga \u017ee nekaj \u010dasa uporabljamo, si ne predstavljamo analize in vizualizacije rezultatov brez priro\u010dnih funkcionalnosti Data Studia. Njegova glavna prednost je zagotovo v tem, da <b>na enem mestu omogo\u010da analizo podatkov z razli\u010dnih spletnih platform.\u00a0<\/b><\/p>\n<p>Hkrati pa <b>ob\u010dutno skraj\u0161a \u010das za zamudno in duhamorno pripravo poro\u010dil<\/b>. Na spletu lahko najdete razli\u010dne \u0161tudije primerov, koliko \u010dasa so razli\u010dni digitalni strokovnjaki prihranili z uporabo Data Studia. Tukaj je primer, kjer je avtor za pripravo poro\u010dila porabil <a href=\"https:\/\/www.groovehq.com\/blog\/google-data-studio-examples\" target=\"_blank\" rel=\"noopener noreferrer\">5 minut namesto 2 ur<\/a>. Hitreje skoraj ne gre, kajne?<\/p>\n<p>Ker je Data Studio zelo pregleden in enostaven za uporabo, hkrati pa napreden v funkcionalnostih, se nanj zana\u0161ajo tako izku\u0161eni strokovnjaki za digitalni marketing kot tudi za\u010detniki, ki se \u0161ele spoznavajo s spletno analitiko.<\/p>\n<p>V kolikor \u0161e ne poznate Data Studia, je zdaj skrajni \u010das, da se spoznate z njim.<\/p>\n<p>&nbsp;<\/p>\n<h2>Kaj je Google Data Studio?<\/h2>\n<p><a href=\"https:\/\/marketingplatform.google.com\/about\/data-studio\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Data Studio<\/a> je nadvse uporabno in <b>brezpla\u010dno orodje<\/b>, ki vam bo pomagalo <b>vizualizirati podatke z najrazli\u010dnej\u0161ih platform<\/b>. Je <b>prakti\u010dna re\u0161itev<\/b>, ki omogo\u010da ustvarjanje berljivih in razumljivih <b>poro\u010dil po meri<\/b>. Njegova dodana vrednost ti\u010di predvsem v tem, da omogo\u010da <b>organiziranje in urejanje podatkov na enem mestu<\/b>. Bodisi podatkov iz Googlovih lastnih marketin\u0161kih orodij ali drugih platform.<\/p>\n<p>&nbsp;<\/p>\n<h2>5 razlogov, zakaj je va\u0161a spletna analitika neu\u010dinkovita brez Data Studia<\/h2>\n<p>V nadaljevanju preverite <b>5 razlogov, zakaj mora biti Data Studio obvezen del analitike vsakega podjetja<\/b>, prisotnega na spletu.<\/p>\n<p>&nbsp;<\/p>\n<h3>1. Vsi podatki na enem mestu<\/h3>\n<p>Kot \u017ee omenjeno, se boste z uporabo Google Data Studia <b>izognili zamudnemu premikanju med poro\u010dili<\/b> na platformah Google Analytics, Google Ads, Facebook, Google Search konzole in \u0161tevilnih drugih. Data Studio omogo\u010da namre\u010d <b>povezavo s<\/b> <b>preko 240 razli\u010dnimi platformami, <\/b>preko konektorjev, kot so Supermetrics, Power My Analytics, ReportDash in drugih. Vse podatke in KPI-je boste tako preko povezave z razli\u010dnimi viri podatkov (t. i. Data Sources), na\u0161li na enem mestu \u2013 v Data Studiu.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" width=\"1669\" height=\"846\" class=\"alignnone size-full wp-image-29123\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/07\/data-studio-vsi-podatki-na-enem-mestu-2.jpg\" alt=\"\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/07\/data-studio-vsi-podatki-na-enem-mestu-2.jpg 1669w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/07\/data-studio-vsi-podatki-na-enem-mestu-2-300x152.jpg 300w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/07\/data-studio-vsi-podatki-na-enem-mestu-2-1024x519.jpg 1024w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/07\/data-studio-vsi-podatki-na-enem-mestu-2-768x389.jpg 768w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/07\/data-studio-vsi-podatki-na-enem-mestu-2-1536x779.jpg 1536w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/07\/data-studio-vsi-podatki-na-enem-mestu-2-1568x795.jpg 1568w\" sizes=\"(max-width: 1669px) 100vw, 1669px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><b>Poleg Googlovih orodij <\/b>(Google Analytics, Google Ads, Search Console, Youtube Analytics &#8230;), Data Studio med drugim omogo\u010da <b>povezavo tudi z naslednjimi platformami:<\/b><\/p>\n<ul>\n<li>Facebook Ads,<\/li>\n<li>LinkedIn Ads,<\/li>\n<li>Active Campaign,<\/li>\n<li>Mailchimp,<\/li>\n<li>AdRoll,<\/li>\n<li>Bing Ads,<\/li>\n<li>Criteo.<\/li>\n<\/ul>\n<p>Obilico preostalih mo\u017enosti pa lahko preverite <a href=\"https:\/\/datastudio.google.com\/data\" target=\"_blank\" rel=\"noopener noreferrer\">tukaj<\/a>.<\/p>\n<p>V praksi torej to pomeni, da boste lahko \u0161tevilo uporabnikov na va\u0161i spletni strani, promet iz Google Ads in Facebooka, CTR LinkedIn oglasov, skupno \u0161tevilo prodanih izdelkov in prodane izdelke na posameznem kanalu spremljali v obliki Data Studia poro\u010dila. Dr\u017ei, da lahko ve\u010dino teh podatkov najdete \u017ee v Google Analytics. A za razliko od Data Studia, <b>Google Analytics ne omogo\u010da zdru\u017eitve ve\u010dih pogledov (<\/b><b><i>Views<\/i><\/b><b>) in znamk (<\/b><b><i>Properties<\/i><\/b><b>) v eno nadzorno plo\u0161\u010do (<\/b><b><i>Dashboard<\/i><\/b><b>)<\/b>.<\/p>\n<p>&nbsp;<\/p>\n<h3>2. 100 % prilagojena poro\u010dila<\/h3>\n<p>Razumevanje in analiza podatkov bosta \u0161e toliko la\u017eja, saj boste za vsako skupino podatkov med <b>razli\u010dnimi grafi\u010dnimi predstavitvami<\/b> (tortni modeli, stolpi\u010dni grafi,\u00a0 tabele \u2026), izbrali tisto pravo.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" width=\"207\" height=\"738\" class=\"alignnone size-full wp-image-29127\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/07\/data_studio_madwise.png\" alt=\"\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/07\/data_studio_madwise.png 207w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/07\/data_studio_madwise-84x300.png 84w\" sizes=\"(max-width: 207px) 100vw, 207px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Svoje poro\u010dilo lahko:<\/p>\n<ul>\n<li>ustvarite s pomo\u010djo <b>\u017ee pripravljenih predlog,\u00a0<\/b><\/li>\n<li><b>uporabite kot predlogo \u017ee obstoje\u010de poro\u010dilo<\/b> (ustvarite kopijo, prilagodite vire podatkov in spremljane metrike) ali pa<\/li>\n<li>izgled vsakega poro\u010dila <b>prepustite va\u0161emu trenutnemu navdihu.<\/b><\/li>\n<\/ul>\n<p>V vsakem primeru bo ustvarjanje poro\u010dil zelo enostavno, saj vstavljanje elementov deluje po principu \u2018\u2019drag and drop\u2019\u2019.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" width=\"1669\" height=\"1316\" class=\"alignnone size-full wp-image-29121\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/07\/data-studio-templates-02-1.jpg\" alt=\"\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/07\/data-studio-templates-02-1.jpg 1669w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/07\/data-studio-templates-02-1-300x237.jpg 300w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/07\/data-studio-templates-02-1-1024x807.jpg 1024w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/07\/data-studio-templates-02-1-768x606.jpg 768w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/07\/data-studio-templates-02-1-1536x1211.jpg 1536w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/07\/data-studio-templates-02-1-1568x1236.jpg 1568w\" sizes=\"(max-width: 1669px) 100vw, 1669px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Kadarkoli pa lahko svojemu poro\u010dilu dodajate strani, grafi\u010dne elemente, besedilo, slike in ostale komponente, ki jih \u017eelite vklju\u010diti v poro\u010dilo. <b>Za razliko od nadzornih plo\u0161\u010d v Google Analytics, ki omogo\u010dajo vklju\u010ditev le 12 elementov, Data Studio pri tem nima omejitev.<\/b><\/p>\n<p>&nbsp;<\/p>\n<h3>3. Vedno osve\u017eeni podatki z vseh platform<\/h3>\n<p>Vse <b>spremembe znotraj posamezne platforme<\/b>, bodo <b>avtomatsko prikazane v vseh poro\u010dilih<\/b>, kjer platformo uporabljate kot vir podatkov. Tako vam <b>ne bo nikoli potrebno osve\u017eevati virov podatkov znotraj Data Studia<\/b>, saj so ti dinami\u010dno sinhronizirani s spremembami na platformi.<\/p>\n<p>Poleg spremljanja trenutnih rezultatov pa lahko v Data Studiu analizirate tudi pretekle rezultate in jih primerjate s trenutnimi. Izbirate lahko med \u017ee ponujenimi obdobji (zadnjih 7, 14, 28 ali 30 dni, na tedenski ali mese\u010dni ravni \u2026) ali pa obdobje izberete sami.\u00a0 \u010casovna obdobja, ki vas zanimajo lahko nastavite na ravni poro\u010dila ali pa na ravni posameznega grafa ali drugega dela poro\u010dila. \u010ce \u017eelite, da dolo\u010den element vedno prikazuje podatke za druga\u010dno obdobje, kot ga \u017eelite spremljati na preostalem poro\u010dilu, boste za ta element dolo\u010dili izbrano \u010dasovno obdobje. V praksi to pomeni, da v kolikor \u017eelite spremljati \u0161tevilo nakupov preko Facebook oglasov na tedenski ravni, vse preostale podatke pa za teko\u010di mesec, enostavno elementu s \u0161tevilom konverzij dolo\u010dite druga\u010dno \u010dasovno obdobje.<\/p>\n<p>Da boste \u017ee ob pogledu na poro\u010dilo vedeli, <b>ali dosegate zastavljene cilje<\/b>, lahko za posamezen KPI nastavite tudi t. i. <b>Conditional Formatting<\/b>.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" width=\"372\" height=\"127\" class=\"alignnone size-full wp-image-29128\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/07\/data_studio_madwise_blog.png\" alt=\"\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/07\/data_studio_madwise_blog.png 372w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/07\/data_studio_madwise_blog-300x102.png 300w\" sizes=\"(max-width: 372px) 100vw, 372px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Ve\u010d o tem, kako to nastavite, boste izvedeli v naslednjem \u010dlanku o Data Studiu.<\/p>\n<p>&nbsp;<\/p>\n<h3>4. Ne\u0161teto mo\u017enosti za urejanje in filtriranje podatkov<\/h3>\n<p>Podobno kot z nastavitvami \u010dasovnega obdobja, lahko <b>s filtriranjem podatkov te vklju\u010dite ali izklju\u010dite na ravni celotnega poro\u010dila ali znotraj posameznega elementa<\/b>. Predpostavimo, da \u017eelite vse podatke v Data Studiu filtrirati na podlagi kategorije naprav (<i>Device Category)<\/i>. S samo nekaj kliki boste v Data Studiu za celotno poro\u010dilo dobili podatke glede na posamezen tip naprave (npr. kolik\u0161en je CTR ogla\u0161evalskih kampanj na Google Ads, glede na posamezen tip naprave, kolik\u0161en odstotek prometa predstavljajo obiski iz dolo\u010dene kategorije naprav &#8230;). Na ravni posameznega elementa pa lahko, na primer, filtrirate prikaz kampanj na Facebooku glede na njihov cilj (npr. lo\u010deno prikazovanje konverzijskih in <i>branding<\/i> kampanj).<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" width=\"1669\" height=\"1151\" class=\"alignnone size-full wp-image-29119\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/07\/data-studio-device-category.jpg\" alt=\"\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/07\/data-studio-device-category.jpg 1669w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/07\/data-studio-device-category-300x207.jpg 300w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/07\/data-studio-device-category-1024x706.jpg 1024w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/07\/data-studio-device-category-768x530.jpg 768w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/07\/data-studio-device-category-1536x1059.jpg 1536w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/07\/data-studio-device-category-1568x1081.jpg 1568w\" sizes=\"(max-width: 1669px) 100vw, 1669px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Ustvarjanje filtrov na ravni poro\u010dila je \u0161e posebej priro\u010dno, v kolikor je poro\u010dilo namenjeno osebam, ki za potrebe analize potrebujejo razli\u010dne podatke. SEO strokovnjaka bodo po vsej verjetnosti bolj podrobno zanimali rezultati organskega prometa, dobi\u010dkonosnost tega kanala in podobno. Da pa bo lahko isto poro\u010dilo analiziral tudi ogla\u0161evalec na Facebooku, je filter na ravni poro\u010dila \u0161e kako uporaben, saj bo iz istega dokumenta tudi on lahko pridobil podatke o tem, koliko ljudi je obiskalo spletno stran preko Facebook oglasov, kako dobi\u010dkonosno je ogla\u0161evanje na tem kanalu in vpogled v preostale klju\u010dne metrike. Z uporabo filtra na ravni poro\u010dila bo lahko tudi urednik spletnih vsebin lahko v istem poro\u010dilu pridobil podatke o obiskanosti posameznih blog zapisov, kateri blog zapis je prinesel najve\u010d konverzij in podobno.<\/p>\n<p>Data Studio je neprecenljiv tudi zaradi svojih <b>naprednej\u0161ih mo\u017enosti urejanja in zdru\u017eevanja podatkov<\/b>, saj omogo\u010da uporabo vrste formul, pogojevanj in razli\u010dnih kalkulacij. V kolikor ste prisotni na ve\u010dih trgih, boste z uporabo formul z lahkoto pretvorili valute in imeli jasen pregled nad prometom vseh trgov. Data Studio omogo\u010da tudi <b>zdru\u017eevanje podatkov iz ve\u010dih virov podatkov<\/b> (<i>Blend Data<\/i>). S tem se boste, na primer, izognili prera\u010dunavanju celotne porabe za ogla\u0161evanje na vseh kanalih\/trgih in dobi\u010dkonosnosti tega.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" width=\"157\" height=\"98\" class=\"alignnone size-full wp-image-29129\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/07\/data_studio_blend_madwise.png\" alt=\"\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>5. Varnost<\/h3>\n<p>Na podoben na\u010din, kot delujeta orodji Google Sheets in Google Docs, lahko tudi v Data Studiu za posamezno poro\u010dilo dodelite <b>razli\u010dna dovoljenja za ogled ali urejanje <\/b>posameznega poro\u010dila. Poleg tega pa lahko<b> tudi na ravni posameznega vira podatkov<\/b> dolo\u010dite komu boste zaupali vpogled v podatke iz posameznega vira.<\/p>\n<p>&nbsp;<\/p>\n<h2>Imate 100 % pregled nad svojimi rezultati?<\/h2>\n<p>Sprejemanje pravih poslovnih odlo\u010ditev in vodenje podjetja k \u0161e vi\u0161ji rasti sta pogojena z jasnim vpogledom v rezultate in natan\u010dnim spremljanjem KPI-jev. \u010ce menite, da obstajajo \u0161e neizkori\u0161\u010dene mo\u017enosti za va\u0161o poslovno rast na spletu, <a href=\"https:\/\/madwise.si\/kontakt\">nas kontaktirajte<\/a>. Z veseljem se vam oglasimo in skupaj poi\u0161\u010demo \u0161e neodkrite potenciale!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>V \u010dlanku spoznajte Google Data Studio. Napredno orodje, ki na enostaven (in kreativen) na\u010din zdru\u017euje podatke z razli\u010dnih platform v pregledna poro\u010dila.  S tem bodo vsi, za vas pomembni podatki o va\u0161em spletnem nastopu kon\u010dno zbrani na enem mestu. Preverite, koliko \u010dasa lahko prihranite!<\/p>\n","protected":false},"author":22,"featured_media":29118,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-29116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spletna-analitika","entry"],"acf":{"izpostavljen_vodic_shortcode":"","drugi_del_vsebine":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kako vam Data Studio olaj\u0161a pripravo analiti\u010dnih poro\u010dil?<\/title>\n<meta name=\"description\" content=\"Spoznajte Google Data Studio. 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