{"id":29066,"date":"2020-08-11T12:12:35","date_gmt":"2020-08-11T10:12:35","guid":{"rendered":"https:\/\/madwise.si\/blog\/?p=29066"},"modified":"2020-08-11T12:14:32","modified_gmt":"2020-08-11T10:14:32","slug":"strategija-podjetja","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/strategija-podjetja\/","title":{"rendered":"Strategija podjetja \u2013 zakaj jo imeti?"},"content":{"rendered":"

Korporativna strategija ali strategija podjetja je premi\u0161ljen sklop akcij, ki vodijo do uresni\u010devanja dolgoro\u010dnih ciljev podjetja.<\/strong> O njej lahko razmi\u0161ljate tudi kot o srednje- do dolgoro\u010dnem na\u010drtu, ki bo zagotovil, da se bo va\u0161e podjetje v prihodnjih letih osredoto\u010dilo na svoje osnovne dejavnosti in cilje, ne da bi ob tem preve\u010d tvegali. Pomembna je zato, ker odgovarja na vpra\u0161anje ZAKAJ. Zakaj ste v to\u010dno tem poslu?<\/strong> Poslovna strategija postavlja temelje za vodenje poslovanja.<\/p>\n

 <\/p>\n

Poslovni cilji in razvoj podjetja<\/h2>\n

Razvoj podjetja je najpomembnej\u0161i dejavnik v poslovanju podjetja. Uspe\u0161na podjetja v svojem poslovnem na\u010drtu zastavijo poslovne cilje in smer razvoja podjetja.<\/strong> Brez razvoja aktivnosti v podjetju stagnirajo in s \u010dasom lahko tudi zamrejo, podjetje pa ugasne. Sledenje ciljem podjetja omogo\u010da razvoj podjetja. Obstajajo 3 vrste ciljev: kon\u010dni cilji, procesni cilji in cilji uspe\u0161nosti. Razvoj podjetja se nana\u0161a na kakovostne izbolj\u0161ave v podjetju, rast podjetja pa razumemo kot koli\u010dinsko pove\u010danje (npr. proizvodnje).<\/strong><\/p>\n

Kaj pa digitalna strategija?<\/h3>\n

Na\u010din dela se spreminja. Dosegli smo stopnjo, kjer se morajo podjetja bodisi prilagoditi digitalni transformaciji bodisi soo\u010diti z resni\u010dnostjo, da morda ne bodo pre\u017eivela<\/strong>. Prevladujo\u010di poslovni modeli v panogah so se za\u010deli spreminjati, zato je digitalna integracija postala nujna za ohranjanje konkuren\u010dnosti. Priprava ustrezne digitalne strategije<\/a> je postala pomembna tudi za mala in srednje velika podjetja. Prilagodi se jo potrebam, ciljem, usmeritvam in realnim zmogljivostim podjetij, zadostovati pa mora tudi dolo\u010denim kriterijem.<\/p>\n

Primer digitalne strategije<\/h3>\n

Nekatera podjetja so svoje digitalne strategije prilagodila bolje kot druga. Tukaj so \u0161tirje primeri uspe\u0161ne digitalne poslovne strategije<\/a>: <\/strong>The New York Times, Alibaba, Adobe, Netflix<\/strong>. New York Times se je hitro prilagodil prehodu iz tiskanega medija v digitalni svet. Alibaba uspe\u0161no izkori\u0161\u010da AI tehnologijo. Adobe se je odlo\u010dil za prehod s fizi\u010dne programske opreme na model, ki temelji na oblaku. Uspeh Netflixa je pri\u0161el z napredovanjem zmogljivosti pretakanja, priljubljenost mobilnih telefonov in tablic ter uvedbo pametnih televizorjev.<\/p>\n

Marketin\u0161ka strategija<\/h3>\n

Tr\u017eenjska strategija je dolgoro\u010den in v prihodnost usmerjen pristop katere koli organizacije ali podjetja. Njen cilj je doseganje trajnostne konkuren\u010dne prednosti z razumevanjem potreb in \u017eelja kupcev.<\/strong> Od uspe\u0161nosti tr\u017eenja je v najve\u010dji meri odvisen tudi uspeh podjetja. Tudi marketin\u0161ka strategija se poslu\u017euje marketin\u0161kih taktik, tj. specifi\u010dnih korakov na poti do cilja. Zato tudi pri tr\u017eenju najprej analiziramo trenutno tr\u017eenjsko stanje podjetja. Nato opredelimo tr\u017eenjske cilje in aktivnosti ter kako se bo izvajanje tr\u017eenjskega na\u010drta spremljalo ali kontroliralo.<\/p>\n

Digitalna strategija \u2013 trajnostno podjetje?<\/h2>\n

V boju za re\u0161evanje na\u0161ega planeta moramo u\u010dinkovito uporabiti svoja najbolj\u0161a razpolo\u017eljiva sredstva in zmogljivosti. Dogaja se obse\u017ena sprememba, ki jo poganjajo \u0161tevilne znanstvene in tehnolo\u0161ke inovacije. Nedavni napredek digitalne tehnologije spreminja vse dru\u017ebene panoge. Digitalne komunikacije vplivajo na na\u0161e odlo\u010ditve, interakcije, delovne in \u017eivljenjske navade. Digitalno ima lahko tako negativen kot pozitiven vpliv na na\u0161a \u017eivljenja, hkrati pa nudi re\u0161itve za pre\u017eivetje planeta.<\/strong> S prehodom na digitalno strategijo so tudi podjetja vsekakor postala bolj trajnostno usmerjena. Za podrobnej\u0161e informacije o digitalnih strategijah nas lahko kontaktirate preko strani Izdelava digitalne strategije<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Preverite, na kaj morate biti pozorni pri snovanju strategije za uspe\u0161no poslovanje podjetja in doseganja dolgoro\u010dnih ciljev. Pomemben del korporativne strategije predstavljata tudi digitalna in marketin\u0161ka strategija. Napredek digitalne tehnologije je namre\u010d posegel v vse aspekte dru\u017ebe. <\/p>\n","protected":false},"author":25,"featured_media":29067,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31],"tags":[],"class_list":["post-29066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketinsko-svetovanje","entry"],"acf":{"izpostavljen_vodic_shortcode":"","drugi_del_vsebine":""},"yoast_head":"\nStrategija podjetja v 2020 - Madwise Blog<\/title>\n<meta name=\"description\" content=\"Ima va\u0161e podjetje poleg klasi\u010dne tudi digitalno strategijo? \u0160e ne? 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