{"id":29060,"date":"2020-08-11T12:17:48","date_gmt":"2020-08-11T10:17:48","guid":{"rendered":"https:\/\/madwise.si\/blog\/?p=29060"},"modified":"2026-03-11T15:54:46","modified_gmt":"2026-03-11T14:54:46","slug":"kaj-je-marketing","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/kaj-je-marketing\/","title":{"rendered":"Kaj je marketing ali tr\u017eenje?"},"content":{"rendered":"<p><strong>Marketing oz. tr\u017eenje je veda, ki se ukvarja z raziskovanjem ciljnih trgov in uporabnikov. Namen je z uporabniki vzpostaviti dobi\u010dkonosne odnose.<\/strong> Z drugimi besedami gre za povezovanje proizvajalca, izdelka ali storitve z odjemalcem. Poznamo <strong>tradicionalni in digitalni oz. spletni marketing<\/strong>. Vsaka oblika tr\u017eenja ima svoje prednosti in slabosti. Z vsako dose\u017eemo drugo ciljno publiko in namen. V nadaljevanju si bomo ogledali oba tipa tr\u017eenja in mo\u017enosti zaposlitve.<\/p>\n<h2>Marketing podjetja<\/h2>\n<p><strong>Marketing za podjetja lahko izvajamo tako na tradicionalen kot digitalen na\u010din. Oba tipa tr\u017eenja se med seboj prepletata in dopolnjujeta<\/strong>. Ko govorimo o klasi\u010dnem tr\u017eenju, imamo v mislih tiskane oglase, letake, jumbo plakate ipd. Digitalno tr\u017eenje pa se pojavlja na elektronskih napravah, \u0161e vedno pa uporablja \u0161tevilne pristope, ki se uporabljajo v tradicionalnem tr\u017eenju. Digitalno tr\u017eenje z razvojem tehnologije in socialnih omre\u017eji vse bolj stopa v ospredje. Mogo\u010de se bomo zna\u0161li v dobi, kjer bomo tradicionalno tr\u017eenje obravnavali kot nekaj zastarelega. Ni pa nujno.<\/p>\n<h3>Klasi\u010dni marketing<\/h3>\n<p>Tradicionalna oblika tr\u017eenja je tr\u017eenje, ki ga lahko vidimo na vsakem koraku. Pod to kategorijo spadajo <strong>tiskani oglasi, posterji, letaki, plakati.<\/strong> Dejansko vse, kar nas obdaja \u2013 tudi <strong>oglasi na avtomobilih, avtobusih<\/strong> itd. Te oblike tr\u017eenja \u017ee skoraj ne zaznavamo ve\u010d, saj smo ji ves \u010das izpostavljeni. Za razliko od digitalnega tr\u017eenja lahko \u00bbrezultat\u00ab klasi\u010dnega tr\u017eenja primete v roke ali se jih dotaknete, saj gre za fizi\u010dne tr\u017eenjske materiale. Pri temu tipu tr\u017eenja je pomembna kreativnost, saj bodo samo kreativni oglasi privabili poglede ljudi. V poplavi letakov in katalogov je na nek na\u010din treba izstopati.<\/p>\n<h3>Digitalni marketing<\/h3>\n<p><strong>Digitalno tr\u017eenje je ogla\u0161evanje izdelkov in storitev s pomo\u010djo uporabe digitalnih tehnologij \u2013 ra\u010dunalniki, pametni telefoni, tablice ipd<\/strong>. Ve\u010dinoma je vidno na internetu. Prednosti digitalnega marketinga pred klasi\u010dnim so predvsem v tem, da je izredno preprosto za vzpostaviti in dobi\u010dek je ve\u010dji. Najve\u010dja prednost pa je gotovo mo\u017enost deljenja, saj je vse mogo\u010de na enostaven na\u010din deliti in se tudi povezovati z drugimi uporabniki. <strong><a href=\"https:\/\/madwise.si\/marketinske-storitve\/izdelava-digitalne-strategije\/\">Strategije digitalnega tr\u017eenja<\/a> so e-mail marketing, e-knjige, igre, vsebinski marketing, video marketing, mobilni marketing (SMS kampanje), TV oglasi itd.<\/strong><\/p>\n<h3>Spletni marketing<\/h3>\n<p>Izraza spletni in digitalni marketing velikokrat ena\u010dena oz. narobe razumljena. <strong>Spletni marketing oz. \u00bbinternet\u00ab marketing je podkategorija digitalnega marketinga. <\/strong>Glavna zna\u010dilnost, ki lo\u010duje spletni marketing od digitalnega, je ta, da za opravljanje svoje funkcije potrebuje aktivno internetno povezavo.<strong> Elementi spletnega marketinga so spletna stran, SEO oz. optimizacija spletnih strani, prikazno ogla\u0161evanje, ogla\u0161evanje na socialnih omre\u017ejih<\/strong> \u2013 Facebook, Twitter, Instagram, Linkedin, itd. Pomembnost <a href=\"https:\/\/www.marketingmagazin.si\/aktualno\/znanje-o-upravljanju-druzbenih-omrezij-aktualno-tudi-v-koronakrizi\" target=\"_blank\" rel=\"noopener noreferrer\">spletnega marketinga pa je dodatno pri\u0161la do izraza v koronakrizi<\/a>.<\/p>\n<h2>Zaposlitev v marketingu<\/h2>\n<p>Digitalno tr\u017eenje bo postalo \u0161e bolj vidno v prihodnosti. To je eden od razlogov, da moramo biti previdnej\u0161i glede strategij, ki jih v spletnem tr\u017eenju uporabljamo. <a href=\"https:\/\/www.dmslo.si\/izobrazujemo\/marketinske-akademije\" target=\"_blank\" rel=\"noopener noreferrer\">Dru\u0161tvo za marketing Slovenije (DMS)<\/a> ponuja marketing izobra\u017eevanja, na podlagi katerih izberete svojo marketin\u0161ko kariero. <strong>Z razvojem digitalnega in spletnega marketinga se odpirajo nova delovna mesta in vedno ve\u010dje povpra\u0161evanje po znanju iz marketinga.<\/strong> Z vedno ve\u010djo digitalizacijo storitev se le-te selijo na splet. Razmislek o iskanju <a href=\"https:\/\/madwise.si\/zaposlitev\/\">zaposlitve<\/a> v marketingu zato sploh ni slaba ideja.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing se ukvarja z raziskovanjem ciljnih trgov in uporabnikov, njegov cilj pa je z uporabniki vzpostaviti dobi\u010dkonosne odnose.  Z razvojem tehnologije se tudi marketing vse bolj seli na splet. Pomagate si lahko z marketin\u0161kim svetovanjem in izdelano digitalno strategijo.<\/p>\n","protected":false},"author":25,"featured_media":29061,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31],"tags":[],"class_list":["post-29060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketinsko-svetovanje","entry"],"acf":{"izpostavljen_vodic_shortcode":"","drugi_del_vsebine":"","alternate_povezava":"https:\/\/madwise-eu.madwise-labs.si\/blog\/what-is-marketing\/","onemogoci_kazalo":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kaj je marketing in katere vrste marketinga poznamo? - Madwise Blog<\/title>\n<meta name=\"description\" content=\"Potrebujete marketin\u0161ko svetovanje za va\u0161e podjetje? 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