{"id":29057,"date":"2020-08-11T12:19:09","date_gmt":"2020-08-11T10:19:09","guid":{"rendered":"https:\/\/madwise.si\/blog\/?p=29057"},"modified":"2026-03-11T14:36:01","modified_gmt":"2026-03-11T13:36:01","slug":"kaj-so-druzabna-omrezja-in-zakaj-so-pomembna","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/kaj-so-druzabna-omrezja-in-zakaj-so-pomembna\/","title":{"rendered":"Kaj so dru\u017eabna oz. socialna omre\u017eja?"},"content":{"rendered":"<p><a href=\"https:\/\/sl.wikipedia.org\/wiki\/Spletno_dru%C5%BEbeno_omre%C5%BEje\" target=\"_blank\" rel=\"noopener noreferrer\">Definicija spletnega dru\u017ebenega omre\u017eja<\/a> pravi, da so to <strong>aplikacije, spletne storitve, platforme ali strani, ki gradijo dru\u017ebene mre\u017ee oz. odra\u017eajo dru\u017ebene odnose med ljudmi s skupnimi interesi oz. aktivnostmi.<\/strong> Poimenujemo jih tudi socialna ali dru\u017eabna omre\u017eja. Posameznikom omogo\u010dajo ustvarjanje (deloma) javne podobe znotraj omre\u017eja, oblikovanje seznama uporabnikov in prikazovanje njihovih seznamov povezav v omre\u017eju itd. Zato je tudi njihov vpliv v poslovnem svetu izjemno velik.<\/p>\n<h2>Internetna dru\u017ebena omre\u017eja<\/h2>\n<p>Najbolj uporabljana spletna dru\u017eabna omre\u017eja po vrsti so <strong>Facebook, YouTube,\u00a0 WhatsApp, Facebook Messenger, WeChat, Instagram, Tik Tok itd<\/strong>. Pri vsakem prevladuje dolo\u010dena funkcija. Ali gre za vzpostavljanje socialne mre\u017ee, poslu\u0161anje glasbe, deljenje fotografij, po\u0161iljanje sporo\u010dil. Vsem pa je skupna interakcija. <strong>S pojavom dru\u017ebenih omre\u017eij je vzniknilo tudi veliko novih poklicev, med njimi je gotovo najbolj poznan naziv influencerja oz. vplivnika.<\/strong> Socialna omre\u017eja so posegla v na\u0161a \u017eivljenja na vseh nivojih.<\/p>\n<h3>Dru\u017eabna omre\u017eja in mladi<\/h3>\n<p><strong>Mlaj\u0161e generacije odra\u0161\u010dajo z dru\u017eabnimi omre\u017eij<\/strong>. <strong>Tak na\u010din komunikacije se razmahne \u0161ele v srednji \u0161oli<\/strong>, ko se mladi, ki so bili v osnovni \u0161oli so\u0161olci, zaradi obiskovanja razli\u010dnih srednjih \u0161ol ne vidijo ve\u010d tako pogosto. Tak\u0161na oblika je priljubljena tudi zato, ker lahko objavljajo slike in videe. Se pa mladi <strong>premalo zavedajo nevarnosti, ki na njih pre\u017eijo na spletu.<\/strong> O pasteh na dru\u017eabnih omre\u017ejih ozave\u0161\u010dajo tudi na spletni strani <a href=\"https:\/\/safe.si\/nasveti\/druzabna-omrezja\" target=\"_blank\" rel=\"noopener noreferrer\">safe.si<\/a>. Na njej najdete <strong>nasvete o tem, kako se obna\u0161ati na spletu, o za\u0161\u010diti ra\u010dunalnika in drugih mobilnih naprav itd.<\/strong><\/p>\n<h3>Dru\u017eabna omre\u017eja za podjetja<\/h3>\n<p><strong>Na svetu ve\u010d kot 3 milijarde ljudi uporablja dru\u017ebena omre\u017eja.<\/strong> Ve\u010d ljudi na socialnih omre\u017ejih namre\u010d sledi blagovnim znamkam kot zvezdnikom. Samo na Instagramu kar 80 % ljudi spremlja vsaj eno znamko. \u010ce \u0161e ne uporabljate socialnih omre\u017eij, zamujate hiter, poceni in u\u010dinkovit na\u010din, da dose\u017eete skoraj polovico svetovnega prebivalstva. <strong>Prednosti uporabe dru\u017eabnih omre\u017eij se ka\u017eejo kot pove\u010danje prepoznavnosti blagovne znamke, pove\u010danje prometa in prodaje, privabljanje potencialnih strank, partnerstvo z vplivniki itd.<\/strong><\/p>\n<h3>Zasebnost na socialnih omre\u017ejih<\/h3>\n<p><strong>Vpra\u0161anja glede varnosti in zasebnosti na dru\u017ebenih omre\u017ejih so posledica velike koli\u010dine informacij, ki jih ta spletna mesta obdelujejo vsak dan.<\/strong> Funkcije, ki uporabnike vabijo k sodelovanju \u2013 sporo\u010dila, povabila, fotografije, aplikacije na odprti platformi in druge aplikacije \u2013 pogosto za svoje delovanje zahtevajo dostop do zasebnih podatkov uporabnika. Poleg tega lahko tehnologije, potrebne za obravnavo uporabnikovih informacij, posegajo v njihovo zasebnost. <strong>Posredovanje informacij na dru\u017eabnih omre\u017ejih je postalo nova tema eti\u010dnega premisleka. <\/strong><\/p>\n<h2>Prednosti in slabosti socialnih omre\u017eij<\/h2>\n<p>Vsa socialna omre\u017eja imajo svoje prednosti in slabosti. Njihova velika <strong>prednost je vsekakor povezovanje ljudi in \u0161irjenje informacij. Lahko imajo tudi veliko izobra\u017eevalno te\u017eo.<\/strong> Vse je odvisno od interesa posameznika in njegovih interesov. Nepogre\u0161ljiva so postala tudi v poslovnem svetu. Po drugi strani pa se moramo zavedati, da <strong>z njihovo uporabo pristajamo na deljenje na\u0161ih podatkov. Vse, kar na teh aplikacijah delimo, ostane na spletu.<\/strong> Pa \u010deprav objave iz aplikacije izbri\u0161emo. Zato jih je potrebno uporabljati premi\u0161ljeno.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dru\u017eabna omre\u017eja so za podjetja postala nepogre\u0161ljiva pomo\u010d za doseganje ve\u010dje prepoznavnosti in prodaje. Prednosti uporabe dru\u017eabnih omre\u017eij so povezovanje ljudi in \u0161irjenje informacij. Mlaj\u0161e generacije jih uporabljajo vsak dan. Je kje \u0161e la\u017eji na\u010din za dostop do novih strank?<\/p>\n","protected":false},"author":25,"featured_media":29058,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31],"tags":[],"class_list":["post-29057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketinsko-svetovanje","entry"],"acf":{"izpostavljen_vodic_shortcode":"","drugi_del_vsebine":"","alternate_povezava":"https:\/\/madwise-eu.madwise-labs.si\/blog\/what-is-social-media\/","onemogoci_kazalo":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kaj sploh so dru\u017eabna omre\u017eja in zakaj so pomembna? - Madwise Blog<\/title>\n<meta name=\"description\" content=\"Dru\u017eabna omre\u017eja so za podjetja postala nepogre\u0161ljiva pomo\u010d za doseganje ve\u010dje prepoznavnosti in prodaje. 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