{"id":29002,"date":"2020-06-30T12:49:05","date_gmt":"2020-06-30T10:49:05","guid":{"rendered":"https:\/\/madwise.si\/blog\/?p=29002"},"modified":"2023-04-28T09:07:56","modified_gmt":"2023-04-28T07:07:56","slug":"oglasevanje-2020","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/oglasevanje-2020\/","title":{"rendered":"Najbolj\u0161i na\u010dini ogla\u0161evanja v 2020"},"content":{"rendered":"<p>V ogla\u0161evanju v ospredje vse bolj stopa digitalni marketing (digitalno ogla\u0161evanje). To pa ne pomeni, da ogla\u0161evanje na jumbo plakatih ni ve\u010d aktualno. Vendar so kljub temu trendi ogla\u0161evanja usmerjeni v digitalni svet, ki ima potencial za rast. <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2019\/10\/03\/top-marketing-trends-for-2020\/#7690355813d5\" target=\"_blank\" rel=\"noopener noreferrer\">Forbes navaja<\/a>, da se trendi v marketingu za leto 2020 ka\u017eejo v porastu objav s <strong>pozivom k nakupu, navidezni in raz\u0161irjeni resni\u010dnosti, interaktivni vsebini, personalizaciji in video vsebinam<\/strong>. Vse omenjene objave imajo namen, da se ponudnik la\u017eje pribli\u017ea stranki na na\u010din, ki pritegne in navdu\u0161i.<\/p>\n<p>&nbsp;<\/p>\n<h2>Ogla\u0161evanje podjetja \u2013 primer ZARA<\/h2>\n<p>Epidemija koronavirusa (SARS-CoV-2) je mo\u010dno posegla v nakupovalne navade ljudi. Ena izmed \u017ertev epidemije je tudi podjetje ZARA, ki zapira 1200 trgovin po svetu. Njen lastnik Amancio Ortega je napovedal selitev na splet (<a href=\"https:\/\/www.theguardian.com\/business\/2020\/jun\/10\/zara-owner-to-close-up-to-1200-fashion-stores-around-the-world\">objavljeno v The Guardian<\/a>). Do leta 2022 namerava nameniti 1 milijardo evrov za spletno ponudbo z namenom hitrej\u0161e vklju\u010ditve in bolj\u0161e pozicije na spletu. <strong>Z upadom prodaje v fizi\u010dnih trgovinah se sre\u010dujejo tudi drugi ponudniki in del svoje ponudbe (trajno) selijo na splet.<\/strong> Temu primerno je potrebno prilagoditi tudi ogla\u0161evanje podjetja in izkoristiti ogla\u0161evalske platforme.<\/p>\n<p>&nbsp;<\/p>\n<h3>Ogla\u0161evanje na Facebooku<\/h3>\n<p>Facebook je pomemben del \u017eivljenja ljudi. To je trend, ki se ne bo kmalu spremenil, vsaj dokler \u017eivimo v informacijski dobi. Ker <strong>od svojih uporabnikov dobi mno\u017eico podatkov<\/strong>, ki jih prostovoljno vnesejo v svoj profil, ima dobro predstavo o tem, kdo so uporabniki in kaj jim je v\u0161e\u010d.<\/p>\n<p>Zato jim lahko <strong>prika\u017eejo ciljno usmerjene oglase<\/strong>. Ti prikazujejo izdelke, ki jih bodo verjetno kupili, spletna mesta, ki jih imajo radi, ali dogodke, ki bi se jih radi udele\u017eili. Velja za enega najbolj\u0161ih ogla\u0161evalskih kanalov na spletu. Ima enostaven postopek nastavitve in hitre rezultate.<\/p>\n<p>&nbsp;<\/p>\n<h3>Ogla\u0161evanje na LinkedInu<\/h3>\n<p>LinkedIn je socialno omre\u017eje za strokovno povezovanje (B2B). Uporablja ga ve\u010d kot 450 milijonov poslovnih strokovnjakov po vsem svetu. \u0160tudije ka\u017eejo, da 80 % ponudnikov B2B prihaja z LinkedIna, 94 % prodajalcev B2B pa LinkedIn uporablja za distribucijo vsebine. In ker je ve\u010dinoma osredoto\u010den na B2B povezave, bi moral biti LinkedIn velik del va\u0161e tr\u017ene strategije dru\u017ebenih medijev. Uporabite LinkedIn kot <strong>marketin\u0161ko orodje za povezovanje s podjetji in utrdite svojo blagovno znamko<\/strong>. Na ta na\u010din si pove\u010dajte promet in mo\u017enost zaslu\u017eka.<\/p>\n<p>&nbsp;<\/p>\n<h3>Google Ads ogla\u0161evanje<\/h3>\n<p>Google Ads (staro ime Google AdWords, pred 24. julijem 2018) je spletna ogla\u0161evalska platforma, ki jo je razvil Google. <a href=\"https:\/\/madwise.si\/marketinske-storitve\/google-ads-oglasevanje\/\">Ogla\u0161evanje na Googlu<\/a> je lahko izredno u\u010dinkovit na\u010din za usmerjanje ustreznih uporabnikov na va\u0161e spletno mesto. Ljudje v Googlu namre\u010d vedno i\u0161\u010dejo z namenom, s to\u010dno dolo\u010denim ciljem. Kaj i\u0161\u010dejo oz. \u017eelijo kupiti, povedo dobesedno. To storijo tako, da vtipkajo besede, ki se nana\u0161ajo na izbrane izdelke in storitve. Zato je Google Ads tako mo\u010dan (in donosen). Pravzaprav <strong>ni bolj\u0161e oblike ciljanega tekstualnega ogla\u0161evanja<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h2>Ogla\u0161evanje \u2013 tradicionalno vs. digitalno<\/h2>\n<p>Kljub temu, da se ogla\u0161evanje seli na splet, pa ne smemo zanemariti tradicionalnega ogla\u0161evanja. Sem \u0161tejemo ogla\u0161evanje na jumbo plakatih, avtomobilu, avtobusu, televiziji in v tiskanih medijih. Ljudje smo vizualna bitja, vedno opazujemo okolico in se na podlagi informacij, ki jih dobimo, odlo\u010damo naprej. Ogla\u0161evanje nas spremlja na vsakem koraku. Za najbolj\u0161e rezultate pa morajo biti podjetja prisotna tako v fizi\u010dnem kot digitalnem svetu. Kombinacija obeh tipov ogla\u0161evanja je zmagovalna.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kako se lotiti ogla\u0161evanja v 2020? Preverite, kateri trendi bodo narekovali spletne oglase na razli\u010dnih platformah: Facebook, LinkedIn in Google Ads.<\/p>\n","protected":false},"author":25,"featured_media":29003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-29002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads-oglasevanje","entry"],"acf":{"izpostavljen_vodic_shortcode":"","drugi_del_vsebine":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Najbolj\u0161i na\u010dini ogla\u0161evanja v 2020 - Madwise Blog<\/title>\n<meta name=\"description\" content=\"Kako se lotiti ogla\u0161evanja v 2020? 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