{"id":28996,"date":"2020-06-30T13:21:00","date_gmt":"2020-06-30T11:21:00","guid":{"rendered":"https:\/\/madwise.si\/blog\/?p=28996"},"modified":"2023-04-28T09:07:51","modified_gmt":"2023-04-28T07:07:51","slug":"kaj-je-digitalni-marketing","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/kaj-je-digitalni-marketing\/","title":{"rendered":"Digitalni marketing od A do \u017d"},"content":{"rendered":"<p>Digitalni marketing zajema <strong>ogla\u0161evanje izdelkov in storitev preko digitalnih medijev<\/strong>. Sem spadajo iskalniki (Google, Youtube), socialna omre\u017eja, e-po\u0161ta in druga spletna mesta, ki omogo\u010dajo povezavo s trenutnimi in potencialnimi strankami. Ta tip marketinga postaja klju\u010dnega pomena za podjetja. Prednost digitalnega marketinga je v <strong>ve\u010dji u\u010dinkovitosti ogla\u0161evalskih kampanj<\/strong> in bolj\u0161em dosegu. Na voljo so tudi <strong>vav\u010derji za digitalno tr\u017eenje v malih in srednjih podjetjih<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h3>Delo v digitalnem marketingu<\/h3>\n<p><strong>Povpra\u0161evanje po storitvah digitalnega marketinga se naglo pove\u010duje.<\/strong> Tudi razkorak med uporabniki in ne-uporabniki tega tipa marketinga se bo skokovito pove\u010dal. Ponudba na spletu se pove\u010duje. Blagovne znamke, ki se zavedajo pomena tega tipa tr\u017eenja, pa vanj vlagajo vedno ve\u010d sredstev. V Sloveniji je namre\u010d leta 2019 prek <strong>spleta nakupovalo 56 % posameznikov<\/strong> starih med 16 in 74 let (<a href=\"https:\/\/www.stat.si\/StatWeb\/News\/Index\/8485\" target=\"_blank\" rel=\"noopener noreferrer\">SURS<\/a>). \u010ce vas zanima delo v digitalnem marketingu, ga lahko najdete v marketin\u0161kih agencijah in podjetjih. Lahko pa vam delo v digitalnem tr\u017eenju predstavlja <strong>dodaten zaslu\u017eek<\/strong>.<\/p>\n<p><script type=\"text\/javascript\" src=\"https:\/\/ssl.gstatic.com\/trends_nrtr\/2213_RC01\/embed_loader.js\"><\/script> <script type=\"text\/javascript\"> trends.embed.renderExploreWidget(\"TIMESERIES\", {\"comparisonItem\":[{\"keyword\":\"digital marketing\",\"geo\":\"\",\"time\":\"today 5-y\"}],\"category\":0,\"property\":\"\"}, {\"exploreQuery\":\"date=today%205-y&q=digital%20marketing\",\"guestPath\":\"https:\/\/trends.google.com:443\/trends\/embed\/\"}); <\/script><\/p>\n<h3>\u0160tudij digitalnega marketinga<\/h3>\n<p>\u0160tudij digitalnega\/spletnega marketinga pri nas ponuja kar nekaj izobra\u017eevalnih ustanov \u2013 <strong>Gea College, Fakulteta Doba, Fakulteta za upravo, Visoka \u0161ola za poslovne vede, Fakulteta za management<\/strong> itd. Do zahtevanega znanja lahko pridete tudi s pomo\u010djo <strong>te\u010dajev<\/strong>, ki jih organizirajo razli\u010dna podjetja. Zavedati se morate, da je nivo znanja odvisen od izbire ponudnika. Seveda pa ob \u0161tudiju najve\u010d \u0161tejejo \u0161e osebni anga\u017ema in pridobljene izku\u0161nje iz prakse. Z novimi tehnologijami se odpirajo nova delovna mesta. Izbira te vrste karierne poti zato veliko obeta.<\/p>\n<p>&nbsp;<\/p>\n<h3>Zaposlitev v digitalnem marketingu<\/h3>\n<p>V letu 2019 so bile nekatere izmed najbolj za\u017eelenih spretnosti <strong>ustvarjanje vsebin, strategija socialnih medijev in analitika<\/strong>. Za tiste, ki so tehni\u010dno bolj podkovani, pa <strong>optimizacija iskalnikov in iskalni marketing<\/strong> (SEO = search engine optimization in SEM = search engine marketing). Ti dve podro\u010dji prina\u0161ata namre\u010d najve\u010d dobi\u010dka. Vsebinsko tr\u017eenje temelji na prometu. Vsak, ki ima tehni\u010dno znanje in izku\u0161nje z analizo teh vzorcev, bo dragocena prednost. Te vrste delovnih mest namre\u010d postanejo bolj kompleksne s pojavom umetne inteligence in strojnega u\u010denja.<\/p>\n<p>Preveri ali imamo odprta delovna mesta: https:\/\/madwise.si\/zaposlitev\/<\/p>\n<p>&nbsp;<\/p>\n<h3>Vav\u010der za digitalni marketing<\/h3>\n<p>In \u0161e dobra novica \u2013 na <a href=\"https:\/\/podjetniskisklad.si\/sl\/produkti-sklada\/sps-dvojcekdpora-pri-produktih\/vavcerski-sistemi\" target=\"_blank\" rel=\"noopener noreferrer\">Slovenskem podjetni\u0161kem skladu<\/a> lahko mala in srednja podjetja pod posebnimi pogoji pridobite <strong>vav\u010derje tudi za digitalni marketing<\/strong>. Namen vav\u010derja je spodbuditi podjetja k uvajanju tega tipa marketinga za pove\u010danje konkuren\u010dnosti in dodane vrednosti. Vav\u010der lahko koristite <strong>za postavitev nove spletne strani, nove mobilne aplikacije, spletne trgovine ali rezervacijske platforme<\/strong>. Podjetja lahko vav\u010derje najemate skozi vse leto, vse <strong>do 30. 09. 2023<\/strong>. Pridobite jih lahko na zelo enostaven na\u010din, obravnava pa je zelo hitra.<\/p>\n<p>&nbsp;<\/p>\n<h2>Digitalni marketing 2020<\/h2>\n<p>Stvari se v svetu digitalnega tr\u017eenja hitro premikajo. V letu 2020 bodo <strong>umetna inteligenca, glasovno iskanje, video in interaktivne vsebine<\/strong> med najvidnej\u0161imi trendi. Facebook ni ve\u010d glavni v svetu dru\u017ebenih medijev, saj velja za socialni medij starej\u0161e generacije. Primat je prevzel Instagram. Mlaj\u0161i uporabniki bolj obvladujejo tehnologijo in si \u017eelijo, da se blagovne znamke pove\u017eejo z njimi na nove na\u010dine. Pot do stranke bo tako za podjetje la\u017eja in prijetnej\u0161a.<\/p>\n<p>Va\u0161e podjetje \u0161e ne uporablja digitalnega marketinga? Sedaj je zadnji \u010das, da ga vklju\u010dite v strategijo razvoja podjetja. Obrnite se na nas in <a href=\"https:\/\/madwise.si\/marketinske-storitve\/marketinsko-svetovanje\/\">svetovali vam bomo<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nimate izku\u0161enj z digitalnim marketingom? Kaj to\u010dno spada pod to vejo tr\u017eenja in kak\u0161ne prilo\u017enosti za delo, \u0161tudij ali zaposlitev prina\u0161a. Preverite v \u010dlanku in spoznajte, kaj je digitalni marketing.<\/p>\n","protected":false},"author":41,"featured_media":28998,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-28996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketinska-agencija","entry"],"acf":{"izpostavljen_vodic_shortcode":"","drugi_del_vsebine":"","onemogoci_kazalo":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digitalni marketing od A do \u017d - Madwise Blog<\/title>\n<meta name=\"description\" content=\"Kako poteka delo, \u0161tudij in zaposlitev v digitalnem marketingu? Kak\u0161ni so trendi? 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