{"id":28785,"date":"2020-04-22T11:23:59","date_gmt":"2020-04-22T09:23:59","guid":{"rendered":"https:\/\/madwise.si\/blog\/?p=28785"},"modified":"2023-04-06T14:05:14","modified_gmt":"2023-04-06T12:05:14","slug":"covid-19-vpliv-na-posel-in-vase-podjetje","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/covid-19-vpliv-na-posel-in-vase-podjetje\/","title":{"rendered":"COVID-19: 6 stvari, ki so vplivale na va\u0161 posel, a niti ne veste"},"content":{"rendered":"

Pandemija in razglasitev izrednih razmer sta pretresli poslovanje prav vsakega podjetja v Sloveniji, zagotovo pa bo vsako podjetje moralo prilagoditi svoj na\u010din delovanja tudi po koncu izrednega stanja. S tem namenom vam v tokratnem prispevku predstavljamo 6 podro\u010dij poslovanja, na katerih je COVID-19 pustil svoj pe\u010dat, pa nanje morda sploh niste pomislili.<\/p>\n

1. Ste izklju\u010dili IP naslove va\u0161ih sodelavcev?<\/h2>\n

Delo od doma je v \u010dasu epidemije COVID-19 postalo del vsakdana. Verjamemo pa, da marsikdo pri tem ni pomislil, da so va\u0161i sodelavci pri delu (in tudi sicer) povezani na doma\u010de spletno omre\u017eje in ne na slu\u017ebeno. Na prvi pogled ni\u010d problemati\u010dnega, pa vendar. Medtem ko zaposleni v podjetju vsakodnevno obiskujejo va\u0161o spletno stran, pri tem ustvarjajo dolo\u010den dele\u017e prometa na strani, ki za va\u0161e podjetje ni relevanten. Ve\u010dina podjetij \u017ee ima izklju\u010den promet iz IP naslova podjetja, kjer se nahajajo pisarne, upamo pa si trditi, da se v trenutnih kaoti\u010dnih razmerah zagotovo najde kdo, ki na to ni pomislil.<\/p>\n

Zato vam svetujemo, da \u010dim prej v analiti\u010dnih ra\u010dunih ustvarite filtre za doma\u010de IP naslove vseh zaposlenih<\/strong>. Tako boste poskrbeli, da bodo podatki o prometu na vseh platformah, ki jih uporabljate, \u0161e naprej merodajni in zanesljivi.<\/p>\n

2. Ne pozabite na posodobitev Google My Bussiness ra\u010duna<\/h2>\n

Ne zgre\u0161imo kaj dosti, \u010de re\u010demo, da so trenutne razmere marsikatero podjetje potisnile ob rob in popolnoma spremenile na\u010din njihovega delovanja. Zato tudi kupci niso prepri\u010dani, ali va\u0161e podjetje trenutno posluje, kateri delovni \u010das je pravi in ali nudite dostavo. Mnogi med njimi informacije o vas i\u0161\u010dejo ravno na spletu.<\/p>\n

\"\"<\/p>\n

V ta namen vam priporo\u010damo, da redno posodabljate spremembe v va\u0161em Google My Business profilu, ki je nedavno tega omogo\u010dil poseben tip objave \u2018COVID-19 update\u2019.<\/p>\n

Kako to naredite in katere namige uporabljati za \u010dim u\u010dinkovitej\u0161o prilagoditev va\u0161ega profila izrednim razmeram, preberite prispevek Nujni ukrepi za podjetja v \u010dasu SARS-CoV-2 (COVID-19)<\/a><\/strong>.<\/p>\n

3. Uredite mo\u017enost brezsti\u010dnega pla\u010dila<\/h2>\n

V izogib fizi\u010dnemu kontaktu je smotrno razmisliti tudi o na\u010dinih pla\u010dila, ki jih ponujate na svoji spletni strani in mednje uvrstiti brezsti\u010dna pla\u010dila. Tu vam svetujemo, da se izogibate mo\u017enosti pla\u010dila po predra\u010dunu oziroma nakazila na TRR, saj ta \u2013 zaradi zamudnosti izpolnjevanja podatkov \u2013 v veliki meri odvra\u010da kupce od kon\u010dnega nakupa.<\/p>\n

Poslu\u017eite se raje mo\u017enosti pla\u010dila s kreditnimi karticami ali pla\u010dila prek spletnega posrednika, kot je PayPal. To je idealna prilo\u017enost, da svojim kupcem predstavite prednosti brezsti\u010dnega nakupovanja in jim zagotovite, da je poslovanje z va\u0161o spletno trgovino varno in za\u0161\u010diteno s potrebnimi certifikati<\/strong>. Tako se bo va\u0161 kupec po\u010dutil varno in suvereno tudi v najbolj negotovih \u010dasih.<\/p>\n

4. Ste prava podpora svojim strankam?<\/h2>\n

\u010ceprav boste pomembne informacije o poslovanju \u017ee delili na svoji spletni strani in Google My Business profilu, v teh \u010dasih in po koncu izrednih razmer nikakor ne pozabite tudi na odzivno podporo strankam na drugih kanalih, saj vas zdaj potrebujejo (in vi njih) bolj kot kadarkoli.<\/p>\n

Va\u0161e stranke zagotovo, poleg stanja va\u0161ega poslovanja, zanimajo tudi statusi njihovih naro\u010dil, potencialne stranke pa podrobnosti o dolo\u010denih izdelkih. S kvalitetno podporo strankam<\/strong> \u2013 najsibo preko telefona, maila ali dru\u017ebenih omre\u017eij \u2013 boste poskrbeli za dobro sliko tako pri obstoje\u010dih kot tudi potencialnih strankah<\/strong>. To je pomemben vidik tudi za podjetja, ki so zaradi izrednih vladnih ukrepov morala za\u010dasno zapreti svoja vrata in prekiniti svoje poslovanje.<\/p>\n

5. Aktivnosti na dru\u017ebenih omre\u017eij<\/h2>\n

Kot smo \u017ee omenili, lahko na eni strani preko socialnih omre\u017eij skrbite za a\u017eurnost informacij v zvezi z va\u0161im poslovanjem in podporo obstoje\u010dim strankam. Po drugi strani pa lahko, glede na dejstvo, da ljudje pre\u017eivimo na socialnih omre\u017ejih ve\u010d \u010dasa kot kadarkoli prej, preko objav na socialnih omre\u017ejih, okrepite svojo prisotnost na spletu<\/strong>. S pristno komunikacijo in grajenjem odnosa s svojimi sledilci boste zagotovo pritegnili pozornost tudi novih strank in poslovnih partnerjev. Ne glede na to, kako nepredvidljivi so meseci pred nami, smo lahko prepri\u010dani, da bomo v novo dobo vstopili bolj povezani<\/strong>.<\/p>\n

6. Kaj pa ogla\u0161evanje?<\/h2>\n

Ne var\u010dujte z ogla\u0161evanjem! Zdaj je najbolj\u0161i in najbolj primeren \u010das, da z oglasi stopite iz mno\u017eice<\/strong> in poskrbite za stik z morebitnimi kupci. Dejstvo je, da v tem \u010dasu ljudje pre\u017eivimo ve\u010d \u010dasa na spletu, ve\u010d \u010dasa na spletu pa pomeni ve\u010d mo\u017enosti, da va\u0161 oglas ujame uporabnika in ga prepri\u010da v nakup. \u0160e posebej bi morala mo\u010d spletnega ogla\u0161evanja izkoristiti tista podjetja, ki so po sili razmer morala zapreti svoje fizi\u010dne trgovine. Kako se torej lotiti ogla\u0161evanja?<\/p>\n

Dr\u017ei, da se je vedenje uporabnikov na spletu spremenilo, ne samo z vidika pre\u017eivetega \u010dasa na spletu, temve\u010d se spremembe ka\u017eejo tudi v celotnem nakupnem procesu. Samo ena od sprememb je podatek o skoraj 25 % zmanj\u0161anju spletnega iskanja preko mobilnih naprav<\/a>, zato ne pozabite temu primerno prilagoditi tako svoje spletne strani kot tudi oglase.<\/p>\n

Prav tako pa se je spremenilo uporabnikovo spletno iskanje, na vas pa je, da tu izkoristite mo\u017enost vpogleda v Google Trends<\/a> in Search Terms v va\u0161ih Google Ads kampanjah, ter ponudbo prilagodite uporabnikom in njihovim trenutnim potrebam<\/strong>. Pa ne samo v oglasih, tudi na spletni strani izpostavite izdelke, za katere je trenutno ve\u010d povpra\u0161evanja in za katere smatrate, da bi bilo ve\u010d povpra\u0161evanja. V kolikor ste se torej zna\u0161li v neugodni situaciji in va\u0161e podjetje nudi \u0161portno opremo, se raje osredoto\u010dite na ogla\u0161evanje izdelkov za vadbo doma, spletne trgovine s kozmeti\u010dnimi izdelki in li\u010dili pa prilagodite s ponudbami z izdelki za osebno higieno (mila, \u0161amponi, razku\u017eila in podobno).<\/p>\n

Skratka, ne re\u017eite ogla\u0161evalskega prora\u010duna, prilagodite strategijo!<\/strong><\/p>\n

Sedaj ni \u010das za oklevanja, ampak u\u010dinkovite re\u0161itve<\/h2>\n

\u010ce niste prepri\u010dani, kako prilagoditi svoj poslovni model spremenjenim tr\u017enim razmeram in navadam potro\u0161nikov, smo tukaj za vas<\/strong>. \u0160tevilnim poslovnim partnerjem pomagamo prebroditi trenutne razmere in podpreti njihov posel na spletu. Pi\u0161ite nam<\/a>, na\u0161a ekipa bo z veseljem poiskala najbolj\u0161o re\u0161itev za vas<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Delo od doma in hitra posodobitev informacij o va\u0161em poslovanju sta samo dve podro\u010dji, na katere so trenutne razmere vplivale. V \u010dlanku si preberite 6 pomembnih stvari, s katerimi je COVID-19 prekinil va\u0161e ustaljeno poslovanje in vplival na va\u0161e podjetje. Z vami delimo tudi re\u0161itve!<\/p>\n","protected":false},"author":22,"featured_media":28788,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31],"tags":[],"class_list":["post-28785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketinsko-svetovanje","entry"],"acf":{"izpostavljen_vodic_shortcode":"","drugi_del_vsebine":""},"yoast_head":"\nCOVID-19: 6 stvari, ki so vplivale na va\u0161 posel, a niti ne veste<\/title>\n<meta name=\"description\" content=\"V tokratnem zapisu se seznanite s 6 stvarmi, s katerimi je COVID-19 vplival na poslovanje va\u0161ega podjetja, pa nanje niste niti pomislili.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/madwise.si\/blog\/covid-19-vpliv-na-posel-in-vase-podjetje\/\" \/>\n<meta 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