{"id":28583,"date":"2020-03-18T12:39:36","date_gmt":"2020-03-18T11:39:36","guid":{"rendered":"https:\/\/madwise.si\/blog\/?p=28583"},"modified":"2023-04-28T09:07:58","modified_gmt":"2023-04-28T07:07:58","slug":"ucinkovito-youtube-oglasevanje-za-podjetja","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/ucinkovito-youtube-oglasevanje-za-podjetja\/","title":{"rendered":"Vse o u\u010dinkovitem YouTube ogla\u0161evanju za podjetja"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Ogla\u0161evalska platforma Google Ads poleg ogla\u0161evanja v iskalnem in prikaznem omre\u017eju ponuja tudi <\/span><strong>izvajanje video kampanj<\/strong><span style=\"font-weight: 400;\">, s katerimi lahko podjetja dose\u017eejo svoja ciljna ob\u010dinstva na <\/span><strong>YouTubu in drugih spletnih straneh zalo\u017enikov v Googlovem omre\u017eju<\/strong><span style=\"font-weight: 400;\">, kjer je omogo\u010deno prikazovanje videov. Za ta namen smo pripravili celosten vodi\u010d, kjer so podrobno predstavljene vse mo\u017enosti, ki vam jih ta kanal ponuja.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Zakaj ogla\u0161evati na YouTubu<\/b><\/h2>\n<p><strong>YouTube<\/strong><span style=\"font-weight: 400;\"> je izjemno<\/span> <span style=\"font-weight: 400;\">priljubljena<\/span><strong> video platforma z <a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\" target=\"_blank\" rel=\"noopener noreferrer\">2 milijardama mese\u010dnih uporabnikov<\/a><\/strong><span style=\"font-weight: 400;\">, ki podjetjem omogo\u010da, da dose\u017eejo ogromno skupino ljudi, kjer prednja\u010di starostna skupina <a href=\"https:\/\/www.youtube.com\/intl\/en-GB\/about\/press\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>med 18 in 34 let<\/strong><\/a>.<\/span><b>\u00a0<\/b><span style=\"font-weight: 400;\">Ugodne cene video prikazov in ostali razlogi, kot so izostanek ogla\u0161evalske gne\u010de, pla\u010devanje Googlu le za zainteresirane uporabnike, doseganje ustreznih person s \u0161tevilnimi mo\u017enostmi targetiranja in enostavnost ustvarjanja video kampanj, so le nekateri razlogi, ki motivirajo podjetja za vklju\u010devanje <\/span><strong>YouTube ogla\u0161evanja<\/strong><span style=\"font-weight: 400;\"> v njihov digitalni marketin\u0161ki splet.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Kako se lotiti YouTube ogla\u0161evanje? Z napotki v na\u0161em vodi\u010du!<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Danes tako reko\u010d vsi vsaj del\u010dek svojega prostega \u010dasa pre\u017eivimo na YouTubu. Med njimi tudi va\u0161e potencialne stranke. S pravim pristopom in ciljanjem je lahko <\/span><strong>YouTube uspe\u0161en prodajno-promocijski oziroma lead generation kanal<\/strong><span style=\"font-weight: 400;\">. Njegova glavna prednosti je v velikem dosegu oziroma grajenju prepoznavnosti po relativno nizki ceni ogla\u0161evanja.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V tem vodi\u010du boste izvedeli:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">vse o prednostih <\/span><b>ogla\u0161evanja na platformi YouTube<\/b><span style=\"font-weight: 400;\">,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">katere <\/span><b>cilje<\/b><span style=\"font-weight: 400;\"> morajo izbrati razli\u010dna podjetja,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">kak\u0161ne <\/span><b>vrste in podtipi kampanj <\/b><span style=\"font-weight: 400;\">so ogla\u0161evalcem na voljo,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">kateri so sestavni dela <\/span><b>YouTube oglasov<\/b><span style=\"font-weight: 400;\">,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">kateri so koraki postavljanja <\/span><b>YouTube kampanje<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<h2>Prenesite svoj izvod vodi\u010da<\/h2>\n<p><span style=\"font-weight: 400;\">Vodi\u010d si lahko prenesete na <a href=\"https:\/\/madwise.si\/vodici-po-digitalnem-marketingu\/youtube-in-video-oglasevanje-na-googlu\/\" target=\"_blank\" rel=\"noopener noreferrer\">spodnji povezavi<\/a>! \u010ce potrebujete dodatne nasvete ali \u017eelite pomo\u010d pri izvajanju kampanj, pa nam pi\u0161ite na <a href=\"mailto:zivjo@madwise.si\" target=\"_blank\" rel=\"noopener noreferrer\">zivjo@madwise.si<\/a>.<\/span><\/p>\n<p><a href=\"\/vodici-po-digitalnem-marketingu\/youtube-in-video-oglasevanje-na-googlu\/\"><img decoding=\"async\" class=\"alignnone wp-image-28586 size-full\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/03\/970x250.png\" alt=\"\" width=\"\" height=\"250\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/03\/970x250.png 970w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/03\/970x250-300x77.png 300w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/03\/970x250-768x198.png 768w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pripravili smo prvi celosten vodi\u010d po YouTube ogla\u0161evanju namenjen podjetjem, ki \u017eelijo izvajati u\u010dinkovite video kampanje. Predstavljeni so vsi formati in omre\u017eja, kjer lahko ogla\u0161ujemo, nove funkcionalnosti in tipi kampanj ter koraki postavljanja YouTube Trueview for Action kampanje. Preverite v novem YouTube vodi\u010du!<\/p>\n","protected":false},"author":3,"featured_media":28591,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-28583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads-oglasevanje","entry"],"acf":{"drugi_del_vsebine":"","izpostavljen_vodic_shortcode":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vse o u\u010dinkovitem YouTube ogla\u0161evanju za podjetja - Madwise Blog<\/title>\n<meta name=\"description\" content=\"Vas zanima, kako lahko u\u010dinkovito izrabite YouTube za prepoznavnost in vi\u0161jo prodajo? 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