{"id":28370,"date":"2020-01-08T10:00:12","date_gmt":"2020-01-08T09:00:12","guid":{"rendered":"https:\/\/madwise.si\/blog\/?p=28370"},"modified":"2023-04-28T09:07:49","modified_gmt":"2023-04-28T07:07:49","slug":"facebook-cbo-kampanje","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/facebook-cbo-kampanje\/","title":{"rendered":"Vse, kar morate vedeti o Facebook CBO kampanjah"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Facebook CBO kampanje niso nove, ampak o njih trenutno govori cela digitalna skupnost. Vznemirjenje je namre\u010d prinesla Facebookova napoved, da bodo v kratkem za vse kampanje vklju\u010dili optimizacijo prora\u010duna na ravni kampanj (namesto pretekle optimizacije prora\u010duna na ravni oglasne skupine). Ste pripravljeni na spremembo?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V \u010dlanku z vami delimo enostaven pregled in razumljive nasvete, kako izpeljati uspe\u0161ne in u\u010dinkovite Facebook CBO kampanje. Kako jih postaviti, kako jih strukturirati, kako izbrati u\u010dinkovite ciljne skupine, kako poteka nadaljnja optimizacija va\u0161ih CBO kampanj \u2026 preverite v nadaljevanju!<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-28372 size-full\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/01\/facebook-cbo-kampanje-madwise1.png\" alt=\"\" width=\"1908\" height=\"1876\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/01\/facebook-cbo-kampanje-madwise1.png 1908w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/01\/facebook-cbo-kampanje-madwise1-300x295.png 300w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/01\/facebook-cbo-kampanje-madwise1-1024x1007.png 1024w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/01\/facebook-cbo-kampanje-madwise1-768x755.png 768w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/01\/facebook-cbo-kampanje-madwise1-1536x1510.png 1536w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/01\/facebook-cbo-kampanje-madwise1-1568x1542.png 1568w\" sizes=\"(max-width: 1908px) 100vw, 1908px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Zakaj je Facebook uvedel CBO kampanje?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Facebook je prepoznal neizkori\u0161\u010den potencial v \u0161tevilnih neuspe\u0161nih kampanjah, zato je pred \u010dasom dodal mo\u017enost optimizacije prora\u010duna na nivoju kampanj (CBO) in s tem poskusil zmanj\u0161ati dele\u017e neuspe\u0161nih kampanj.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebookova opcija optimizacije prora\u010duna na nivoju kampanj (CBO) je na voljo vsem upravljavcem oglasnih akcij \u017ee od novembra 2017. Zadnjih nekaj mesecev pa je gigantsko podjetje napovedalo, da bodo od septembra 2019 vse kampanje imele \u017ee avtomatsko vklopljeno funkcionalnost CBO in tako popolnoma odstranili klasi\u010dno postavitev kampanj, ki omogo\u010da optimizacijo na nivoju oglasne skupine (Ad Set). Po zadnjih informacijah je napovedana sprememba prestavljena na februar 2020.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Kak\u0161na je struktura Facebook CBO kampanje \u2013 kako deluje in kaj vam omogo\u010da?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Facebook CBO kampanja ali optimizacija prora\u010duna na nivoju kampanj se po na\u010dinu postavitve v primerjavi s svojo predhodnico ne razlikuje veliko.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Korak 1: aktivirajte CBO kampanjo<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Klju\u010dnega pomena je, da <\/span><b>\u017ee pri prvem koraku postavljanja kampanje izberete opcijo optimizacija na nivoju prora\u010duna oz. <\/b><b><i>Campaign Budget Optimization<\/i><\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-28377\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/01\/facebook-cbo-kampanje-madwise6.png\" alt=\"\" width=\"921\" height=\"824\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/01\/facebook-cbo-kampanje-madwise6.png 921w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/01\/facebook-cbo-kampanje-madwise6-300x268.png 300w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/01\/facebook-cbo-kampanje-madwise6-768x687.png 768w\" sizes=\"(max-width: 921px) 100vw, 921px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Korak 2: dolo\u010dite prora\u010dun CBO kampanje<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Enako kot pri klasi\u010dni kampanji lahko <\/span><b>v nadaljevanju nastavite dnevni ali \u017eivljenjski prora\u010dun kampanje<\/b><span style=\"font-weight: 400;\"> (<\/span><i><span style=\"font-weight: 400;\">Campaign Budget<\/span><\/i><span style=\"font-weight: 400;\">).<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-28378\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/01\/facebook-cbo-kampanje-madwise7.png\" alt=\"\" width=\"609\" height=\"323\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/01\/facebook-cbo-kampanje-madwise7.png 609w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/01\/facebook-cbo-kampanje-madwise7-300x159.png 300w\" sizes=\"(max-width: 609px) 100vw, 609px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Korak 3: dolo\u010dite, kako \u017eelite porabiti prora\u010dun<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook CBO kampanja vam omogo\u010da <\/span><b>ve\u010d mo\u017enosti zastavljanja prora\u010duna za prikazovanje ogla\u0161evalskih akcij<\/b><span style=\"font-weight: 400;\">. Mo\u017enosti najdete v meniju <\/span><i><span style=\"font-weight: 400;\">Campaign Bid Strategy<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-28376\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/01\/facebook-cbo-kampanje-madwise5.png\" alt=\"\" width=\"1044\" height=\"591\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/01\/facebook-cbo-kampanje-madwise5.png 1044w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/01\/facebook-cbo-kampanje-madwise5-300x170.png 300w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/01\/facebook-cbo-kampanje-madwise5-1024x580.png 1024w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/01\/facebook-cbo-kampanje-madwise5-768x435.png 768w\" sizes=\"(max-width: 1044px) 100vw, 1044px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Kaj pomenijo posamezne opcije?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Lowest cost<\/b><span style=\"font-weight: 400;\"> \u2013 pridobite najve\u010d glede na zastavljeni prora\u010dun.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Cost cap<\/b><span style=\"font-weight: 400;\"> \u2013 nadzirajte svoje stro\u0161ke, pri \u010demer boste dobili najve\u010dji obseg rezultatov glede na prora\u010dun.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Minimum ROAS<\/b><span style=\"font-weight: 400;\"> \u2013 zagotovite si najvi\u0161jo vrednost, ki jo lahko dobite z va\u0161im prora\u010dunom, in nastavite minimalno donosnost oglasov<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Bid cap ali Target Cost<\/b><span style=\"font-weight: 400;\"> \u2013 zgornja meja zastavljenega ali ciljni stro\u0161ek.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Najpogostej\u0161a opcija, ki jo izbere ve\u010dina ogla\u0161evalcev je <\/span><i><span style=\"font-weight: 400;\">Lowest cost<\/span><\/i><span style=\"font-weight: 400;\"> (pridobite najve\u010d glede na zastavljeni prora\u010dun). Ta funkcija omogo\u010da najhitrej\u0161e rezultate, ki so lahko izhodi\u0161\u010dna ali oporna to\u010dka za vse nadaljne spremembe in optimizacijo Facebook CBO kampanj.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Korak 4: dolo\u010dite omejitev porabe prora\u010duna za posamezno oglasno skupino<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">V kolikor se dosegi (<\/span><i><span style=\"font-weight: 400;\">Potential Reach<\/span><\/i><span style=\"font-weight: 400;\">) v oglasnih skupinah (<\/span><i><span style=\"font-weight: 400;\">Ad Set<\/span><\/i><span style=\"font-weight: 400;\">) medsebojno precej razlikujejo, Facebook omogo\u010da, da lahko \u0161e vedno nadzorujete porabo prora\u010duna na ravni oglasnih skupin.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-28373\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/01\/facebook-cbo-kampanje-madwise2.png\" alt=\"\" width=\"825\" height=\"555\" srcset=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/01\/facebook-cbo-kampanje-madwise2.png 825w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/01\/facebook-cbo-kampanje-madwise2-300x202.png 300w, https:\/\/madwise.si\/blog\/wp-content\/uploads\/2020\/01\/facebook-cbo-kampanje-madwise2-768x517.png 768w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">To opcijo lahko vklopite v segmentu oglasnih skupin. V razdelku <\/span><i><span style=\"font-weight: 400;\">Ad Set Spend Limit<\/span><\/i><span style=\"font-weight: 400;\"> lahko dolo\u010dite maksimalno ali minimalno porabo prora\u010duna na ravni va\u0161ih oglasnih skupin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Niste prepri\u010dani, kdo so va\u0161e potencialne stranke in nimate jasno oblikovanih ciljnih skupin? V tem primeru vam svetujemo, da opcije za optimizacijo prora\u010duna na ravni oglasnih skupin ne uporabljate.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Naslednji koraki<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Nadaljnji koraki za postavitev oglasov znotraj Facebook CBO kampanje so popolnoma enaki kot pri klasi\u010dni kampanji.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Priporo\u010damo vam, da testirate razli\u010dne kreative in nagovore ali uporabite \u010dedalje bolj priljubljene video oglase, ki jih lahko ustvarite \u017ee znotraj Facebook platforme. \u0160tevilo oglasnih skupin naj bo med 3 in 5.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Pasti algoritma, ki jih prina\u0161ajo Facebook CBO kampanje<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Kljub temu, da prina\u0161ajo Facebook CBO kampanje \u0161tevilne prednosti, je potrebno biti pozoren na nekatere pasti algoritma.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook algoritem namre\u010d zelo kmalu dolo\u010di \u201czmagovalni oglas CBO kampanje\u201d, kar pomeni, da bo temu oglasu namenil pribli\u017eno 90 % vlo\u017eka, medtem ko si bodo ostali oglasi razdelili zgolj 10 % in s tem izgubili mo\u017enost normalnega prikazovanja.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Pozor, Facebook algoritem lahko tudi prelisi\u010dite<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Da bi se izognili porabi prora\u010duna za en sam oglas, vam priporo\u010damo, da se poigrate z opcijo omejitve porabe oglasov na ravni oglasnih skupin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u010ce ste opazili, da dolo\u010den oglas ali oglasna skupina izgublja mo\u017enost normalnega prikazovanja, lahko \u201czmagovalno oglasno skupino\u201d omejite z vlo\u017ekom (glejte korak 4 zgoraj) in na ta na\u010din omogo\u010dite prikazovanje ostalim oglasnim skupinam ali oglasom.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Kako lahko uspe\u0161no optimizirate va\u0161e CBO kampanje<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Facebook priporo\u010da, da rezultatov ne bi smeli analizirati na ravni oglasnih skupin. Namesto tega bi morali meriti uspe\u0161nost glede na skupno \u0161tevilo konverzij in povpre\u010dnega stro\u0161ka na konverzijo na ravni kampanje.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Za vse spletne ogla\u0161evalce je to velika sprememba, saj smo pred tem vsi merili u\u010dinkovitost ciljnega ob\u010dinstva na ravni oglasa oz. oglasne skupine.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Kako dose\u010di ciljni ROAS?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Zni\u017eajte ceno na konverzijo tako, da izklopite eno oglasno skupino z bistveno vi\u0161jimi stro\u0161ki in posledi\u010dno omogo\u010dite, da se Facebook fokusira na druge nabore oglasov, ki imajo bolj\u0161e rezultate z ni\u017ejimi stro\u0161ki.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Imate majhen prora\u010dun?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Svetujemo vam, da po\u010dakate vsaj en teden, preden se lotite optimizacije in sprememb vlo\u017eka (scaling). Facebook uporablja namre\u010d strojno u\u010denje za optimizacijo rezultatov va\u0161ih kampanj in za svoja dognanja potrebuje nekaj \u010dasa. Pustite kampanji vsaj teden dni \u010dasa, da se va\u0161i rezultati nekoliko stabilizirajo oziroma da se zaklju\u010di faza u\u010denja.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">\u017delite preizkusiti \u010dim ve\u010d kreativ in nagovorov?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Pot do uspe\u0161nih rezultatov vklju\u010duje tudi \u0161tevilna testiranja in spremembe. Vendar vam v primeru Facebook CBO kampanj svetujemo, da oglasov ne spreminjate prepogosto, temve\u010d algoritmu pustite dovolj \u010dasa, da ugotovi, pri kateri ciljni skupini je oglas uspe\u0161en in pri katerih ni.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Kaj si morate nujno zapomniti, ko boste izvajali Facebook CBO kampanje<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Uporabite <\/span><b>funkcijo dra\u017ebeni nakup (<\/b><b><i>Auction Buying Type<\/i><\/b><b>)<\/b><span style=\"font-weight: 400;\"> in za <\/span><b>cilj kampanje, izberite konverzije (<\/b><b><i>Conversion<\/i><\/b><b>)<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pri dolo\u010danju dnevnega prora\u010duna (v kolikor vam va\u0161 prora\u010dun dovoljuje) svetujemo, da <\/span><b>za\u010dnete s privzetimi 100 EUR na dan<\/b><span style=\"font-weight: 400;\">. V skladu z na\u0161o prakso privzeta nastavitev deluje bistveno bolje in prina\u0161a najhitrej\u0161e rezultate, prav tako Facebooku omogo\u010da najve\u010d prostora za optimizacijo.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Priporo\u010damo, da v eni kampanji obdr\u017eite <\/span><b>med 3 in 5 oglasnih skupin<\/b><span style=\"font-weight: 400;\">. Ve\u010d oglasnih skupin pomeni ve\u010dji izziv za nadaljnjo optimizacijo.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ko ste na nivoju oglasnih skupin (<\/span><i><span style=\"font-weight: 400;\">Ad Set Level<\/span><\/i><span style=\"font-weight: 400;\">), dolo\u010dite, da <\/span><b>va\u0161a Facebook CBO kampanja pri\u010dne z ogla\u0161evanjem \u0161ele naslednje jutro<\/b><span style=\"font-weight: 400;\"> (okoli 7. ali 8. ure), saj potrebuje \u010das za optimizacijo tekom dneva. Poleg tega je no\u010dni promet precej ni\u017eji in posledi\u010dno lahko poslab\u0161a rezultate prvega dne.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Uporabite <\/span><b>ciljno ob\u010dinstvo po meri<\/b><span style=\"font-weight: 400;\"> (<\/span><i><span style=\"font-weight: 400;\">Custom Audiences<\/span><\/i><span style=\"font-weight: 400;\">), to so lahko vsi, ki so si ogledali dolo\u010deno spletno stran, v\u0161e\u010dkali Facebook stran, dodali izdelke v ko\u0161arico \u2026 Ta ciljna skupina je odli\u010dna za remarketing, saj gre za \u201cwarm traffic\u201d in so \u017ee v nakupovalnem lijaku. Iz tega ob\u010dinstva lahko <\/span><b>naredite \u0161e podobno ob\u010dinstvo<\/b><span style=\"font-weight: 400;\"> (<\/span><i><span style=\"font-weight: 400;\">Lookalike Audience<\/span><\/i><span style=\"font-weight: 400;\">), ki bo delovalo odli\u010dno za pridobitev novega prometa oz. \u201ccold traffic\u201d. Pri tem nikar ne pozabite v vsaki oglasni skupini izlo\u010diti \u017ee opravljene nakupe za dolo\u010deni izdelek ali storitev.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ustvarite \u0161e \u201cLookalike audience\u201d za vsa ob\u010dinstva, pri katerih ste zabele\u017eili relevantne dogodke oz. evente, kot so npr. <\/span><i><span style=\"font-weight: 400;\">Nakup, Zaklju\u010dek nakupa, Dodano v ko\u0161arico.\u00a0<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ko se lotite ciljanja ob\u010dinstva na podlagi interesov, imejte v mislih, da uporabite <\/span><b>eno oglasno skupino za posamezen interes<\/b><span style=\"font-weight: 400;\">, ne me\u0161ajte medsebojno razli\u010dnih interesov, saj ne boste vedeli, kateri interesi dejansko prina\u0161ajo dobre rezultate. Prepri\u010dajte se, da je <\/span><b>opcija <\/b><b>\u201cExpand Audiences\u201d izklopljena<\/b><span style=\"font-weight: 400;\">, da ne boste ciljali na doseg (broad).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Redno preverjajte delovanje va\u0161ih kampanj in oglasnih skupin. Zmagovalnim oglasnim skupinam zagotovite dodaten prora\u010dun s tem, da <\/span><b>oglasne skupine s slab\u0161imi rezultati pravo\u010dasno ugasnete<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u010ce opazite, da po dolo\u010denem obdobju <\/span><b>va\u0161a kampanja ne deluje ve\u010d tako dobro, za\u010dnite z optimizacijo<\/b><span style=\"font-weight: 400;\">. V ve\u010dini primerov je ciljna skupina \u201cnasi\u010dena\u201d s prikazovanjem doti\u010dnega oglasa in se zato ne odziva ve\u010d. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Optimizacijo za\u010dnite tako, da na nivoju oglasov \u017ee obstoje\u010dim oglasom <\/span><b>zamenjate fotografijo ali video<\/b><span style=\"font-weight: 400;\">, besedila pa pustite. V kolikor opazite, da se stanje ni izbolj\u0161alo, <\/span><b>poskusite \u0161e z drugimi besedili<\/b><span style=\"font-weight: 400;\">. Druga opcija je podvojitev oglasov in znotraj dupliciranih oglasov implementacija navedenih sprememb. Pri tem bodite pozorni, da ugasnete stare oglase.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pri vi\u0161anju budgeta (scaling), bodite pozorni, da ne zvi\u0161ujete za ve\u010d kot 30 %. V kolikor <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">ste za bolj agresiven pristop pazite, da \u0161e vedno ne zvi\u0161ujete za ve\u010d kot 50 %.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Zaklju\u010dek<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Facebookova optimizacija prora\u010duna (CBO) bo privzeta in edina mo\u017enost za ustvarjanje ogla\u0161evalskih kampanj na Facebooku. To je velika sprememba, ki bo povzro\u010dila kar nekaj preglavic ogla\u0161evalcem, zato je zdaj pravi \u010das, da se pripravite in preizkusite to funkcijo, preden se napovedana sprememba ne izvede dokono\u010dno.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u010ce bi radi izvedeli ve\u010d o katerikoli izmed zgornjih to\u010dk, <\/span><a href=\"https:\/\/madwise.si\/kontakt\/\"><span style=\"font-weight: 400;\">nas kontaktirajte tukaj<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si \u017eelite zagotoviti uspe\u0161ne in u\u010dinkovite Facebook CBO kampanje? V \u010dlanku boste na\u0161li preprosto razlago, katere prednosti prina\u0161ajo CBO kampanje, kako jih postaviti in strukturirati za najbolj\u0161e rezultate. Na koncu vas \u010dakajo tudi namigi, kako najbolje izkoristiti zagonetke Facebook algoritma.<\/p>\n","protected":false},"author":21,"featured_media":28388,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33],"tags":[],"class_list":["post-28370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-oglasevanje","entry"],"acf":{"drugi_del_vsebine":"","izpostavljen_vodic_shortcode":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vse, kar morate vedeti o Facebook CBO kampanjah - Madwise Blog<\/title>\n<meta name=\"description\" content=\"Preverite, kako se uspe\u0161no in u\u010dinkovito lotiti Facebook CBO kampanj \u2013 kako jih postaviti in strukturirati, kako izbrati ciljne skupine in podobno.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/madwise.si\/blog\/facebook-cbo-kampanje\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vse, kar morate vedeti o Facebook CBO kampanjah - 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