{"id":25220,"date":"2019-09-11T00:00:00","date_gmt":"2019-09-10T22:00:00","guid":{"rendered":"https:\/\/madwise.si\/blog\/?p=25220"},"modified":"2023-04-28T09:07:52","modified_gmt":"2023-04-28T07:07:52","slug":"kako-doseci-zastavljene-nacrte-se-pred-koncem-leta","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/kako-doseci-zastavljene-nacrte-se-pred-koncem-leta\/","title":{"rendered":"Kako dose\u010di zastavljene na\u010drte \u0161e pred koncem leta: digitalni marketing, na pomo\u010d!"},"content":{"rendered":"

Kako ka\u017ee va\u0161emu poslu? Je v prodajnem lijaku dovolj kontaktov in prodajnih prilo\u017enosti? Boste dosegli zastavljene na\u010drte in igro \u0161e okrepili v primerjavi z lani? \u010cestitke!<\/p>\n

\u010ce pa \u0161tevilke niso tako navdu\u0161ujo\u010de in bi potrebovali malce pomo\u010di za mirno na\u010drtovanje naslednjega leta, vam\u00a0digitalni marketing<\/a>\u00a0lahko pomaga. Uspe\u0161ni strate\u0161ki program<\/a>i za na\u010drtovanje in izvedbo potrebujejo nekaj \u010dasa. Priporo\u010dam, da se razmi\u0161ljanja ne lotite prepozno. A ta zapis govori o lovorikah \u017ee letos. Poglejmo, kako lahko splet izkoristite za hitre marketin\u0161ke in prodajne zmage.<\/span><\/p>\n

Generiranje novih leadov<\/h2>\n

\u010ce potrebujete nove kontakte in va\u0161 prodajni cikel ni dalj\u0161i od \u0161tirih mesecev (no, treh in pol), potem vas ima splet rad. Glede na to, da\u00a0ve\u010dji del nakupnega procesa poteka na spletu<\/strong>, je nadvse smiselno, da jih greste tja\u00a0iskat<\/a>.<\/p>\n

Lead generation<\/em>\u00a0kampanje potrebujejo oblikovno zasnovo in sporo\u010dila, ki so blizu ciljni publiki. Na teh podlagi se pripravi spletne oglase in se jih ustrezno plasira na mre\u017ee, kjer se potencialne stranke gibljejo.\u00a0Splet omogo\u010da enostavno in hitro testiranje razli\u010dnih oglasov ter optimizacijo vlo\u017eenega denarja z najbolj uspe\u0161nimi<\/strong>.<\/p>\n

Klik na oglas pelje na posebej pripravljeno\u00a0pristajalno stran<\/a>, ki obiskovalcu v zameno za njegove podatke (\u010dim manj, tem bolj\u0161e) ponudi uporabno vsebino s podro\u010dja, ki ga va\u0161 produkt ali storitev re\u0161uje. Lahko pa mu zagotovite tudi kupon s popustom ali dodatno ugodnost \u2013 nek cukr\u010dek, ki bo v o\u010deh obiskovalca dovolj vreden, da zanj izmenja informacije o sebi.<\/p>\n

Razli\u010dica posamezne kampanje je \u010dasovno omejena (saj ne \u017eelite, da se vas ljudje naveli\u010dajo) in odli\u010dno sovpada s koncem leta. Primer lead generation kampanje si lahko ogledate\u00a0tule<\/a>. Kreativni pristopi k novim potencialnim strankam pa nimajo meja.<\/p>\n

\"Lead<\/a><\/p>\n

Pop-up obrazci<\/h2>\n

Na spletni strani \u017ee imate kar nekaj vsebine in upam si re\u010di, da imate tudi kar nekaj obiskovalcev. Morda \u0161e ne poznate vsakega po imenu (to bi vam omogo\u010dil\u00a0marketing automation<\/a>), a lahko jim olaj\u0161ate kontakt z vami. Obrazci morda na prvi pogled dajejo vtis vsiljivosti, a vsaki\u010d znova se izka\u017ee, da delujejo.<\/p>\n

Pri iskanju in raziskovanju na spletu nas hitro kaj zmoti in preusmeri pozornost. V splo\u0161nem so sekunde pozornosti valuta, za katero se vsi borimo. Na najbolj obiskane strani namestite enostavne obrazce, ki\u00a0omogo\u010dijo obiskovalcu, da pusti svoj kontakt v trenutku, ko se miselno ukvarja z va\u0161o re\u0161itvijo<\/strong>. To vam bi moral omogo\u010dati \u017ee va\u0161 CMS, hitrih in enostavnih re\u0161itev pa je na trgu cela vrsta, recimo\u00a0tale\u00a0<\/a>ali pa\u00a0tale<\/a>.<\/p>\n

Remarketing<\/h2>\n

Ne pustite, da obiskovalci va\u0161e spletne strani pozabijo na vas<\/strong>. S pomo\u010djo Google in Facebook ogla\u0161evalske mre\u017ee jim lahko prika\u017eete oglase prav za tisto re\u0161itev, ki so si jo ogledali. Lahko jih spomnite na va\u0161e podjetje \u2026 ali pa nov zapis na va\u0161em blogu, ki re\u0161uje njihovo te\u017eavo.<\/p>\n

Pri koli\u010dini informacij, kateri je obiskovalec izpostavljen vsak dan, se hitro zgodi pomanjkanje fokusa (na vas). Ljudje, ki so va\u0161o spletno stran \u017ee obiskali, vas \u017ee poznajo in z malce pomo\u010di bodo hitreje storili korak naprej po nakupni poti.<\/p>\n

Segmentacija obstoje\u010dih kontaktov<\/h2>\n

Za kontakte, ki jih \u017ee imate v prodajnem lijaku, je\u00a0lead nurturing<\/a>\u00a0digitalno orodje \u0161tevilka 1<\/strong>. \u010ce pa \u0161e ne spremljate, kaj ti po\u010dnejo na va\u0161ih spletnih premisah in jim ne morete po\u0161iljati \u010disto personalizirane vsebine<\/a>, \u0161e ni prav\u00a0vse izgubljeno.<\/p>\n

Obstoje\u010de konktakte lahko \u010dim bolje segmentirate glede na to, kako ste jih sploh pridobili in kak\u0161ne bole\u010dine so izrazili takrat. Za vsakega od segmentov pripravite serijo sporo\u010dil, ki odgovarja na njihove izzive in ponudite pomo\u010d. Ne pozabite \u2013 razen prijateljev prav nih\u010de ne bo kupil od vas, ker vam \u017eeli narediti uslugo in re\u0161iti va\u0161e poslovno leto. Kupili pa bodo, \u010de jim boste zagotovili odgovore na njihova vpra\u0161anja in jim omogo\u010dili\u00a0re\u0161evanje njihovih preprek.<\/p>\n

Malce bolj ro\u010dno bo potekalo brez\u00a0marketing automation<\/a>\u00a0sistema, a\u00a0fokus na stranko deluje.<\/strong><\/p>\n

Digitalna strategija se mora zgoditi pred vsakim marketingom<\/h3>\n

Pri nas smo trdno prepri\u010dani, da digitalni marketing ne more in ne sme biti le zaporedje kampanj. Glede na dana\u0161njega kupca in njegova visoka pri\u010dakovanja to preprosto ne gre. Zelo dobro pa vemo, da se poslovno leto na\u010drtuje in ocenjuje po mejnikih, pa naj bodo ti tedenski, mese\u010dni ali \u010detrtletni.<\/p>\n

Digitalni marketing premore kar nekaj orodij, ki dajejo rezultate v kratkem \u010dasu. Ti pa bodo \u0161e bistveno bolj\u0161i, \u010de so vse aktivnosti ume\u0161\u010dene v celovito marketin\u0161ko in poslovno strategijo<\/a>. Verjemite, v 2020 si boste hvale\u017eni!<\/p>\n","protected":false},"excerpt":{"rendered":"

Spoznajte digitalne re\u0161itve, ki vam lahko pomagajo, da preko spleta hitro in uspe\u0161no dose\u017eete zastavljene marketin\u0161ke in prodajne cilje. Tukaj je 5 na\u010dinov, s katerimi lahko okrepite svoj spletni nastop in si zagotovite hiter fini\u0161 pred rokom, ki ga lovite.<\/p>\n","protected":false},"author":14,"featured_media":28017,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-25220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketinska-agencija","entry"],"acf":{"drugi_del_vsebine":"","izpostavljen_vodic_shortcode":""},"yoast_head":"\nKako dose\u010di zastavljene na\u010drte \u0161e pred koncem leta?<\/title>\n<meta name=\"description\" content=\"Digitalni marketing premore kar nekaj orodij, ki dajejo rezultate v kratkem \u010dasu. 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