{"id":22913,"date":"2019-07-17T00:00:00","date_gmt":"2019-07-16T22:00:00","guid":{"rendered":"https:\/\/madwise.si\/blog\/?p=22913"},"modified":"2023-04-28T09:07:46","modified_gmt":"2023-04-28T07:07:46","slug":"4-google-ads-skripte-za-spremljanje-kampanj","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/4-google-ads-skripte-za-spremljanje-kampanj\/","title":{"rendered":"4 Google Ads skripte za spremljanje kampanj"},"content":{"rendered":"\r\n

Google Ads skripte so priro\u010den na\u010din za avtomatizirano spremljanje, urejanje in optimiziranje kampanj s pomo\u010djo Javascripta znotraj Google Ads platforme<\/strong> (t.i. IDE = Integrated Development Environment). Skripte lahko napi\u0161emo sami, na spletu pa lahko najdete ogromno \u017ee preverjenih skript, ki vam olaj\u0161ajo vsakdanje upravljanje kampanj. V tokratnem zapisu si bomo ogledali 4 administrativne skripte za spremljanje va\u0161ega ogla\u0161evalskega ra\u010duna.<\/p>\r\n\r\n\r\n\r\n

Kje lahko nalo\u017eim Google Ads skripto<\/strong><\/h2>\r\n\r\n\r\n\r\n

Google skripte lahko vna\u0161amo v meniju \u201cScripts\u201d, ki se nahaja po orodji (Tools)<\/strong>. Pri nekaterih skriptah boste morali vzpostaviti povezavo med zunanjim dokumentom, ki slu\u017ei kot podatkovna baza ali destinacija, kamor se bodo izpisali \u017eeleni podatki. Praviloma gre za Google Sheets dokument do katerega prilo\u017eite povezavo v ustreznem delu kode v skripti.<\/p>\r\n\r\n\r\n\r\n

\"Google<\/figure>\r\n\r\n\r\n\r\n

Preden omogo\u010dite skripto bo potrebno izvesti njeno avtorizacijo<\/strong>, saj s tem Googlu sporo\u010date, da se strinjate s poseganjem skripte v va\u0161 ra\u010dun, kampanje, oglasi ali ostale gradnike Google Ads ra\u010duna. Po potrditvi shranite in za\u017eenete skripto, pomembno pa je, da nastavite ustrezno frekvenco njenega delovanja<\/strong>. V ustrezno\u00a0 polje znotraj posameznih skript lahko vnesete email naslove, kamor se bo periodi\u010dno po\u0161iljalo poro\u010dilo z \u017eelenimi podatki.<\/p>\r\n\r\n\r\n\r\n

\"Google<\/figure>\r\n\r\n\r\n\r\n\r\n\r\n

1. Poro\u010dilo z povzetkom ra\u010duna (Account summary report)\u00a0<\/h3>\r\n\r\n\r\n\r\n

Gre za preprosto skripto, ki vam po\u0161lje osnovno poro\u010dilo s splo\u0161nim povzetkom kampanje oziroma celotnega Google Ads ra\u010duna<\/strong>. Marsikdo nima \u010dasa ali pa se ne znajde v Googlovi ogla\u0161evalski platformi, zato so tovrstna poro\u010dila enostavna re\u0161itev za spremljanje kampanj. Skripta deluje tako, da povzame klju\u010dne podatke ra\u010duna v prej\u0161njem dnevu in uporabniku po\u0161lje razpredelnico s klju\u010dnimi metrikami. Skripta je na voljo v uradni Googlovi knji\u017enici, preneste si jo lahko na tem URL naslovu:<\/p>\r\n\r\n\r\n\r\n

https:\/\/developers.google.com\/google-ads\/scripts\/docs\/solutions\/account-summary<\/a><\/p>\r\n\r\n\r\n\r\n

\"Adwords<\/figure>\r\n\r\n\r\n\r\n\r\n\r\n

2. Skripta za zaznavanje anomalij (Account Anomaly Detector)\u00a0<\/strong><\/h3>\r\n\r\n\r\n\r\n

Skripta za zaznavanje anomalij v Google Ads ra\u010dunu je odli\u010dna re\u0161itev, \u010de \u017eelite imeti dnevni pregled “zdravja” svojih kampanj. Deluje na ta na\u010din, da primerja trenutno delovanje ra\u010duna s preteklim obdobjem in ogla\u0161evalca opozori, \u010de zazna nepri\u010dakovana odstopanja v kateri izmed osnovnih metrik<\/strong>. Gre torej za varovalko, ki vam omogo\u010di, da hitro ukrepate, \u010de se znotraj ra\u010duna ali pristajalnih strani kaj zalomi (npr. nedelujo\u010d URL, razveljavitev oglasov \u2026 ).\u00a0Skripta je na voljo v Googlovi dokumentaciji na spodnji povezavi:<\/p>\r\n\r\n\r\n\r\n

https:\/\/developers.google.com\/google-ads\/scripts\/docs\/solutions\/account-anomaly-detector<\/a><\/p>\r\n\r\n\r\n\r\n

\"Adwords<\/figure>\r\n\r\n\r\n\r\n

3. Skripta za preverjanje pristajalnih strani (Link Checker)\u00a0<\/h3>\r\n\r\n\r\n\r\n

Pri obse\u017enih kampanjah z veliko oglasnimi skupinami in oglasi je te\u017eko spremljati delovanje vseh njenih elementov. Velikokrat prihaja do okoli\u0161\u010din, ko kampanje potekajo brez te\u017eav, zalomi pa se na pristajalni strani, do katere uporabniki ne morejo dostopati (404, 503 napaka \u2026 ). V primeru, da je stran dlje \u010dasa nedostopna, se bodo oglasi samodejno ustavili oziroma jih bo Google razveljavil. S pomo\u010djo Link Checker skripte lahko v izbrani frekvenci prejemate poro\u010dilo s seznamom vseh povezav, ki ne delujejo.<\/strong> Na ta na\u010din lahko hitro ukrepate in odpravite napake. S tem si boste privar\u010devali denar za klike, ki vodijo na nedelujo\u010do stran ali pa \u010das, ki bo tekel, preden gredo oglasi skozi ro\u010dni pregled in ponovno odobritev. Tudi ta skripta je na voljo v Googlovi dokumentaciji:<\/p>\r\n\r\n\r\n\r\n

https:\/\/developers.google.com\/google-ads\/scripts\/docs\/solutions\/link-checker<\/a><\/p>\r\n\r\n\r\n\r\n

\"Adwords<\/figure>\r\n\r\n\r\n\r\n\r\n\r\n

4. Skripta za preverjanje porabe & budgeta\u00a0<\/h3>\r\n\r\n\r\n\r\n

Skripta za preverjanje porabe je odli\u010dna re\u0161itev za uporabnike z ve\u010d ra\u010duni ali ogla\u0161evalce, ki izvajajo ve\u010dje \u0161tevilo kampanj z veliko dnevno porabo. Spremljanje in ocenjevanje trenda porabe lahko vzame veliko \u010dasa, zato je omenjena skripta zelo priro\u010dno orodje, ki prepre\u010di preveliko ali premajhno porabo ogla\u0161evalskih sredstev. <\/strong>Deluje tako, da v Google Sheets dokument vnesemo ime in ClientID ogla\u0161evalskega ra\u010duna, mese\u010dni budget kampanje ter faktor prevelike\/premajhne porabe v odstotkih. Glede na vstopne podatke prejmete lepo oblikovano poro\u010dilo, kjer je prikazana trenutna poraba, projekcija mese\u010dne porabe in primerjavo z va\u0161im budgetom. Na podlagi teh podatkov lahko ustrezno prilagodite dnevne budgete in prepre\u010dite nesmotrno porabo ogla\u0161evalskih sredstev. Skripta je na voljo na spodnji povezavi:<\/p>\r\n\r\n\r\n\r\n

https:\/\/remkovanderzwaag.nl\/blog\/updated-adwords-script-budget-vs-spend-report<\/a><\/p>\r\n\r\n\r\n\r\n

\"\"\r\n
Vir: https:\/\/remkovanderzwaag.nl<\/a><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n

Google Ads skripte so mo\u010dno orodje za napredne Google ogla\u0161evalce. Na voljo so \u0161tevilne napredne skripte s katerimi lahko vplivamo na delovanje kampanj in na avtomatiziran na\u010din upravljamo in spreminjamo oglasne skupine, oglase in ostale gradnike. S skriptami v pri\u010dujo\u010dem zapisu lahko prepre\u010dimo marsikateri zaplet in poskrbimo, da Google kampanje potekajo po na\u010drtih. \u010ce imate kak\u0161no dodatno vpra\u0161anje nas kontaktiraje na zivjo@madwise.si<\/a>.<\/p>\r\n","protected":false},"excerpt":{"rendered":"

Obstajajo \u0161tevilne Google Ads skripte, ki vam lahko olaj\u0161ajo ogla\u0161evalsko delo in upravljanje kampanj! V \u010dlanku predstavljamo 4 administrativne skripte za spremljanje va\u0161ega ogla\u0161evalskega ra\u010duna. Z vami delimo tudi napotke, kje lahko nalo\u017eite vse omenjene skripte.<\/p>\n","protected":false},"author":3,"featured_media":28015,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-22913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads-oglasevanje","entry"],"acf":{"drugi_del_vsebine":"","izpostavljen_vodic_shortcode":""},"yoast_head":"\n4 Google Ads skripte za spremljanje kampanj<\/title>\n<meta name=\"description\" content=\"Google Ads skripte so mo\u010dno orodje, s katerim lahko vplivate na delovanje kampanj in avtomatizirano upravljate ra\u010dun. Preverite, kako.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/madwise.si\/blog\/4-google-ads-skripte-za-spremljanje-kampanj\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Google Ads skripte za spremljanje kampanj\" \/>\n<meta property=\"og:description\" content=\"Google Ads skripte so mo\u010dno orodje, s katerim lahko vplivate na delovanje kampanj in avtomatizirano upravljate ra\u010dun. 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