{"id":1001,"date":"2018-11-08T00:00:00","date_gmt":"2018-11-07T23:00:00","guid":{"rendered":"https:\/\/madwise.si\/blog\/2018\/11\/08\/kaksne-koristi-nam-prinasa-analiza-spletnega-nastopa\/"},"modified":"2023-04-28T09:07:54","modified_gmt":"2023-04-28T07:07:54","slug":"kaksne-koristi-nam-prinasa-analiza-spletnega-nastopa","status":"publish","type":"post","link":"https:\/\/madwise.si\/blog\/kaksne-koristi-nam-prinasa-analiza-spletnega-nastopa\/","title":{"rendered":"Kak\u0161ne koristi nam prina\u0161a analiza spletnega nastopa?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Kdaj ste se nazadnje zares poglobili v aktivnosti va\u0161ega podjetja na spletu? Ste se vpra\u0161ali, kak\u0161en je va\u0161 <strong>spletni nastop<\/strong> in preverili prilo\u017enosti, ki se vam v zvezi z njim \u0161e ponujajo? Po vsej verjetnosti se odgovor nahaja nekje med naslednjimi mo\u017enostmi:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">N<\/span><span style=\"font-weight: 400;\">imam \u010dasa za to<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Ne vem, kje sploh za\u010deti<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Za to imam agencijo in zaposlene<\/span><\/li>\n<\/ul>\n<blockquote><p><span style=\"font-weight: 400;\">\u010ce imam prav in ste se na\u0161li v enem od zgornjih odgovorov, potem skoraj <em>zagotovo obstaja \u0161e veliko prilo\u017enosti za izbolj\u0161avo.<\/em> Potrebno je skrbno preu\u010diti aktivnosti in ugotoviti, <strong>kam se najbolj spla\u010da usmeriti.<\/strong><\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Vsi si \u017eelimo, da na\u0161 spletni marketing deluje na trgu. Da ustvarja vsebino, oglase in kampanje, ki jih bo kupec z veseljem uporabil pri nakupnih odlo\u010ditvah, in da ustvarja konkretne poslovne rezultate. Prav zato smo razvili <a href=\"https:\/\/madwise.si\/marketinske-storitve\/analiza-spletnih-strani\/\"><strong>analizo spletnega nastopa<\/strong><\/a>, ki je prvi in s tem najpomembnej\u0161i korak do (\u0161e) bolj\u0161ega marketinga. <em>Merljivega in u\u010dinkovitega.<\/em><\/span><span style=\"font-weight: 400;\">Iz analize spletnega nastopa se lahko vsi skupaj veliko nau\u010dimo, saj rezultati niso le tehni\u010dni in statisti\u010dni podatki v vakumu, ampak osnova, ki nam bo dala jasne <strong>smernice<\/strong> za to, kaj \u0161e moramo narediti <strong>za izbolj\u0161anje<\/strong> na\u0161ega marketinga in prodaje, pa tudi katere aktivnosti lahko opustimo, saj nimajo u\u010dinka. <\/span><span style=\"font-weight: 400;\">V dana\u0161njem zapisu se bomo torej ukvarjali z analizo spletnega nastopa in predvsem razlo\u017eili, kako pravilno razumeti in uporabiti njene rezultate, da <strong>boste dosegli svojega kupca bolje, hitreje in ceneje.<\/strong><\/span><span style=\"font-weight: 400;\">Vsaka analiza je seveda zgodba zase, a nekaj klju\u010dnih to\u010dk, na katere se moramo osredoto\u010diti, in vpra\u0161anj, na katera moramo odgovoriti, je enakih, ne glede na to, ali analiziramo veliko spletno trgovino, korporativno spletno stran ali predstavitev dru\u017einskega podjetja. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Analiza spletne strani<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Pri pregledu spletne strani se analiza osredoto\u010da na <strong>uporabni\u0161ko izku\u0161njo, vsebino in funkcionalnost.<\/strong> Seveda sami najbolje poznate svojo spletno stran in za va\u0161e potrebe deluje odli\u010dno. A ravno v tem je v\u010dasih lahko te\u017eava.<\/span><span style=\"font-weight: 400;\">Vi seveda veste, da se naslovna slika nalo\u017ei \u0161ele po desetih sekundah, da je za kontaktne podatke podjetja potrebno klikniti levo spodaj in potem \u0161e desno zgoraj, da se prika\u017eejo na dnu strani in zakaj to\u010dno je dobro gravitacijsko litje. A vpra\u0161anje je, \u010de je z vsem tem \u017ee seznanjen tudi va\u0161 potencialni kupec. <\/span><span style=\"font-weight: 400;\">Zato <strong>profesionalni pregled spletne strani<\/strong> odgovarja na vpra\u0161anja, kot so:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Kako dobro deluje na\u0161a spletna stran? Bi lahko delovala bolje?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Ali je navigacija po spletni strani uporabniku razumljiva?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Ali uporabnik preprosto pridobi potrebne informacije v njemu prilagojeni obliki?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Kako spletno stran od spletne vizitke pripeljati do prodajnega mehanizma, ki dela za vas?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Implementacija in pregled spletne analitike<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: center;\"><strong>&gt;&gt; <a href=\"https:\/\/madwise.si\/marketinske-storitve\/analiza-spletnih-strani\/\">NARO\u010cITE SVOJO ANALIZO<\/a> &lt;&lt;<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Kako uporabniki gledajo na na\u0161o spletno stran in kako se odzivajo na spremembe lahko najla\u017eje ugotovimo s spremljanjem <a href=\"https:\/\/madwise.si\/kako-z-google-analytics-do-kakovostnih-podatkov-za-poslovne-odlocitve\/\">analitike<\/a>. \u010ce imamo seveda name\u0161\u010dena orodja, ki nam to sploh omogo\u010dajo. In \u010de imamo nastavljeno <strong>zbiranje podatkov o ciljih<\/strong>, ki jih \u017eelimo dose\u010di. Veliko podjetij na to pozablja in se odlo\u010da na podlagi domnev in ne to\u010dnih podatkov.<\/span><span style=\"font-weight: 400;\">Zato pregled spletne analitike odgovarja predvsem na naslednja vpra\u0161anja:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ali so name\u0161\u010dena klju\u010dna orodja za spremljanje obna\u0161anja obiskovalcev?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ali zbiramo vse potrebne podatke?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ali so orodja pravilno nastavljena in dajejo merodajne podatke?<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/madwise.si\/marketinske-storitve\/analiza-spletnih-strani\/\"><img decoding=\"async\" class=\"size-medium\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2019\/06\/slo.jpg\" width=\"1440\" height=\"480\" \/><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">Prisotnost na dru\u017ebenih omre\u017ejih<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">V zadnjih letih vedno bolj velja geslo, da \u010de vas ni na Facebooku, Twitterju, Instagramu, YouTubu in LinkedInu, potem v resnici sploh ne obstajate. Prav zato se podjetja mno\u017ei\u010dno osredoto\u010dajo na <strong>tr\u017eenje prek dru\u017ebenih omre\u017eij<\/strong>. <\/span><span style=\"font-weight: 400;\">A tudi tukaj obstaja smiselna in nesmiselna komunikacija, \u0161tevilo v\u0161e\u010dkov pa je ponavadi zgolj metrika ne\u010dimrnosti. Samo pomislite na mno\u017eico podjetij, ki so posku\u0161ala ukrotiti Snapchat in se prek njega prikupiti mlaj\u0161i generaciji, pa za ves svoj vlo\u017een trudi nimajo ravno veliko pokazati.<\/span><span style=\"font-weight: 400;\">Zraven spadajo seveda tudi vplivne\u017ei, ki so v zadnjem \u010dasu tudi v Sloveniji postali ena od obveznih sestavin vseh marketin\u0161kih strategij. A \u010de je za spletno trgovino s \u0161portno opremo seveda smiselno uporabiti tudi kak\u0161nega \u0161portnega Instagramerja, je investicija v mami blogerke stran vr\u017een denar za podjetje, katerega prete\u017ena dejavnost je predelava nevarnih odpadkov. <\/span><span style=\"font-weight: 400;\">Zato se v tem delu analize prisotnosti na dru\u017ebenih omre\u017ejih spra\u0161ujemo:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Katera omre\u017eja so za na\u0161e podjetje klju\u010dna?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ali na njih primerno in dovolj pogosto komuniciramo s svojimi kupci?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ali izkori\u0161\u010damo potenciale pla\u010dljivega ogla\u0161evanja in \u0161irjenja na\u0161ih vsebin?<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">SEO analiza<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Pri analizi optimizacije spletne strani se moramo najprej ustaviti pri <strong>klju\u010dnih besedah<\/strong>. \u010ce je na\u0161 celoten posel zgrajen okoli napa\u010dnih klju\u010dnih besed, izgubljamo potencialne obiskovalce spletnega mesta. Pa sploh \u0161e nismo za\u010deli z nabiranjem povezav.<\/span><span style=\"font-weight: 400;\">Te bodo namre\u010d iskalnikom pomagale, da bodo na\u0161o spletno stran bolj pogosteje prikazovali iskalcem. Podobno je tudi z napredno optimizacijo. Ta pa gre z roko v roki s tehni\u010dno optimizacijo spletne strani in tako se pri analizi <a href=\"https:\/\/madwise.si\/vse-kar-ste-si-vedno-zeleli-vedeti-o-seo\/\">SEO optimizacije<\/a> \u0161e enkrat bolj podrobno posvetimo nekaterim vpra\u0161anjem, na katera smo \u017ee naleteli med analizo spletne strani.<\/span><span style=\"font-weight: 400;\"><strong>SEO analiza<\/strong> nam tako podrobneje razkriva odgovore na vpra\u0161anja: <\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Ali je na\u0161a strategija klju\u010dnih besed pravilna?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Ali pridobivamo dovolj relevantnih povezav?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Ali izkori\u0161\u010damo prilo\u017enosti pri napredni optimizaciji spletne strani?<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Analiza spletnega ogla\u0161evanja<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">V zadnjem koraku analize pa se lotimo \u0161e spletnega ogla\u0161evanja. Uporabljate <a href=\"https:\/\/madwise.si\/google-ads-display-kampanja-od-a-do-oglasa\/\">Google Ads<\/a>, <a href=\"https:\/\/madwise.si\/facebook-remarketing-paradni-konj-ki-vas-roi-ponese-v-visave\/\">Facebook ogla\u0161evanje<\/a> ali katerega od ve\u010djih ponudnikov medijskega zakupa? \u010ce tega \u0161e ne po\u010dnete, vam bo analiza razkrila, katera od teh mo\u017enosti vam lahko prinese najhitrej\u0161e rezultate. <\/span><span style=\"font-weight: 400;\">\u010ce pa ste v pla\u010dljivo ogla\u0161evanje \u017ee vstopili, bomo v analizi raziskali, kako uspe\u0161no je va\u0161e ogla\u0161evanje in katera polovica je tista, ki gre po stari modrosti v ni\u010d.<\/span><span style=\"font-weight: 400;\">Vpra\u0161anja, ki si jih bomo zastavljali v tem delu analize, so:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Ali so klju\u010dne besede in pozicije, ki jih zakupujemo, optimalne?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Ali je smiselno pove\u010dati ali zmanj\u0161ati na\u0161 prora\u010dun?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Kaj po\u010dne na\u0161a konkurenca in kje jih lahko prehitimo?<\/span><\/li>\n<\/ul>\n<blockquote><p><span style=\"font-weight: 400;\">V vseh korakih nam analiza spletnega nastopa prinese <strong>razumevanje<\/strong>, kako v tem trenutku dosegate kup\u010deve zahtevne standarde in kako se primerjamo z drugimi igralci na trgu. <\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Poda pa nam tudi <a href=\"https:\/\/madwise.si\/marketinske-storitve\/analiza-spletnih-strani\/\"><strong>konkretne predloge za nadgradnjo spletnih aktivnosti<\/strong> <\/a>in s tem poskrbi, da bosta marketing in s tem tudi prodaja delovala \u0161e bolje.<\/span><\/p>\n<p><a href=\"https:\/\/madwise.si\/marketinske-storitve\/analiza-spletnih-strani\/\"><img decoding=\"async\" class=\"aligncenter size-medium\" src=\"https:\/\/madwise.si\/blog\/wp-content\/uploads\/2019\/06\/slo.jpg\" width=\"1440\" height=\"480\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Analiza spletnega mesta je zahtevna in naporna, a je neizbe\u017een korak na poti do u\u010dinkovitega in merljivega marketinga. Zato v \u010dlanku poi\u0161\u010dite prednosti, zakaj je vredno narediti analizo va\u0161ega nastopa na spletu, in razli\u010dne tipe analiz, ki jih \u017eelite izvesti.<\/p>\n","protected":false},"author":16,"featured_media":1309,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31],"tags":[],"class_list":["post-1001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketinsko-svetovanje","entry"],"acf":{"drugi_del_vsebine":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kak\u0161ne koristi nam prina\u0161a analiza spletnega nastopa?<\/title>\n<meta name=\"description\" content=\"Analiza spletnega nastopa je prvi in s tem najpomembnej\u0161i korak do (\u0161e) bolj\u0161ega marketinga \u2013 merljivega in u\u010dinkovitega. 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